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# 2006 - spiritual newsletter

From:

North of Jewfish Creek

Dear friend and subscriber,

Our
deepest fear is not that we are inadequate. Our deepest fear
is that we are powerful beyond measure. It is our light, not
our darkness that most frightens us. We ask ourselves, Who am
I to be brilliant, gorgeous, talented, fabulous? Actually, who
are you not to…

Sincerely,

Gary C. Halbert

PS#1

What
you have just read was not written by me. It was written
by Marianne Williamson and it is an excerpt from her book
A Return To Love: Reflections on the Principles of A Course
in Miracles. I was turned on to this piece of writing by
my good friend and crack copywriter Peter…

PS#2

In
any case, I believe this message is dead on target and
gives us all something to think about. I hope you agree.

Peace.

# 2006 - the answer to the rolls royce letter

Dear
Friend and Subscriber:

Herein lies the answer to
the mysterious Rolls Royce letter.

In
a moment I am going to tell you how that letter performed
or perhaps didn't perform.

But
first, I want to say I have never posted a letter for
the review of my readers before that was so universally
trashed as this one. Most of you decided this letter sucked.
One person said: "I think it was a loser because
of the continued Self-Reference." And, he said
it failed because of "the number of I…

Another
shitweasel wrote: "I think at best it was mediocre,
probably a loser. It sounded desperate to me."

One
person who should be taken out and shot, wrote the following:

"Because
you wrote the letter, it was probably a winner,
but it reads like a loser. So my guess is:
loser." Why? Let me tell you. While I'm
sure…

Also,
if I was a man that had the financial means
to purchase a Rolls Royce, the secret "connection"
would not appeal to me. I'd be thinking: "So
what. What's the big deal? And you didn't
create a real sense of intrigue or mystery
that would even cause me to pick up the phone.

I think a letter like this would be better
if another rich dude just like me wrote me
to tell me about this remarkable secret connection
for Rolls Royces. There's a certain "kinship"
between rich folks... you should know all
about that..."

Even if this letter was indeed a loser, you're
still the greatest of all time and always
will be!!!"

What?

Another
reader writes:

"My
take on this particular ad is that it was not
successful. The use of the word "cheaply"
at the beginning was somewhat of a turn off
in my mind. And although the use of the…

Women
were especially offended by this sales letter. Here is
what Ellen, from somewhere, wrote:

"I
don;'t think this letter did well. It has
a sleaziness about it and seems somehow not
legit. The secret phone business is off-putting.

That's my pathetic
guess."

Here's
a guy named Randy who is not a woman, but maybe he should
be. He said:

"The
letter did not grab me at all. When you stated
you wanted to "sell me", just rubbed
me the wrong way. I don't know who this person
is and why should I trust him? To…

Now
here's a guy who had a different point of view:

"Gary,

I think the letter was a winner.

- It had a picture of a Rolls Royce.

- It talked about a low cost solution into
the country.

- It showed an easy way to finance over 4-5
years.

- It shows that the dealer is not greedy.

- It describes how a Rolls is different.

- It describes what it's like owning a Rolls
Royce.

- It offers a persuasive price justification
when it says it might be cheaper to own a
Rolls than the car currently owned.

- It has a non-pushy but solid call to action.

- It uses scarcity by saying that these bargains
won't last long.

- The first P.S. talks about the value and
longevity of a Rolls.

- It offers curiosity as to why this dealer
can sell these cars so cheap. My guess is
that the curiosity alone in being able to…

If this letter was a loser please let me know
why."

Okay,
who was right? That last poor lonely voice in the wilderness
that said I did a good job or all the rest of you hurtful
shitweasels who take so much glee in attacking poor me
so viciously?

Well,
I gotta tell you. We never made a second mailing of that
letter. Because... that letter sold out every Rolls Royce
he had in stock in three days and every Rolls Royce he
could backorder. Now, I will tell you a little secret.
There was something I was hiding about those cars that
made them a special bargain. They…

Now,
you listen up! The story does not end here. Two of my
friends and clients in the real estate business were perceptive
enough to see the genius of what I have created. So, they
have sprang into action and recreated this Rolls Royce
buying opportunity. And, not only can they get Rolls cheaply,
they can get Bentleys and other…

How About Those Apples?

Anyway
if you would sincerely like to drive what is quite possibly
the best car ever manufactured, I want you to speak with
a very nice lady who's name is Diane Craig. You can e-mail
her at [email protected]. E-mail her and tell her you would
like to talk about a Rolls Royce…

Sincerely,

Gary C. Halbert

"King
of the Road"

P.S.

I am going to
be publishing my next newsletter soon and it is all about
a website I created that it absolutely going apeshit.
All you web guys out there are about to learn who really
is the website king.

By the way, I
just found out I owe almost a half a million dollars in
taxes to the IRS. If you've got any work for me, now is
the time to hire me and get it done good and fast. I am
currently at my best, which means I am better than all
the rest.

If you want…