2006 - the answer to the rolls royce letter

Women
were especially offended by this sales letter. Here is
what Ellen, from somewhere, wrote:

"I
don;'t think this letter did well. It has
a sleaziness about it and seems somehow not
legit. The secret phone business is off-putting.

That's my pathetic
guess."

Here's
a guy named Randy who is not a woman, but maybe he should
be. He said:

"The
letter did not grab me at all. When you stated
you wanted to "sell me", just rubbed
me the wrong way. I don't know who this person
is and why should I trust him? To me, there
was no excitement."

Now
here's a guy who had a different point of view:

"Gary,

I think the letter was a winner.

- It had a picture of a Rolls Royce.

- It talked about a low cost solution into
the country.

- It showed an easy way to finance over 4-5
years.

- It shows that the dealer is not greedy.

- It describes how a Rolls is different.

- It describes what it's like owning a Rolls
Royce.

- It offers a persuasive price justification
when it says it might be cheaper to own a
Rolls than the car currently owned.

- It has a non-pushy but solid call to action.

- It uses scarcity by saying that these bargains
won't last long.

- The first P.S. talks about the value and
longevity of a Rolls.

- It offers curiosity as to why this dealer
can sell these cars so cheap. My guess is
that the curiosity alone in being able to
sell a Rolls cheap would definitely generate
some calls.