2006 - the answer to the rolls royce letter

I think a letter like this would be better
if another rich dude just like me wrote me
to tell me about this remarkable secret connection
for Rolls Royces. There's a certain "kinship"
between rich folks... you should know all
about that..."

Even if this letter was indeed a loser, you're
still the greatest of all time and always
will be!!!"

What?

Another
reader writes:

"My
take on this particular ad is that it was not
successful. The use of the word "cheaply"
at the beginning was somewhat of a turn off
in my mind. And although the use of the phrase
"used car dealer" was in there to
distinguish the seller from typical "used
car dealers", the picture or vision of
that type of salesman immediately came to mind.
The final reason I would guess this was not
successful was the emphasis on financing. Even
a used Rolls would cost a pretty penny, and
my belief is that the driver of this class of
car would not necessarily need the financing
options. The emphasis would be a possible turn
off to a potential buyer for whom financing
is not a problem. There are plenty of people
driving more car than they should be, but I
haven't met too many Rolls owners who fall into
this category."

Women
were especially offended by this sales letter. Here is
what Ellen, from somewhere, wrote:

"I
don;'t think this letter did well. It has
a sleaziness about it and seems somehow not
legit. The secret phone business is off-putting.

That's my pathetic
guess."

Here's
a guy named Randy who is not a woman, but maybe he should
be. He said:

"The
letter did not grab me at all. When you stated
you wanted to "sell me", just rubbed
me the wrong way. I don't know who this person
is and why should I trust him? To me, there
was no excitement."

Now
here's a guy who had a different point of view:

"Gary,

I think the letter was a winner.

- It had a picture of a Rolls Royce.

- It talked about a low cost solution into
the country.

- It showed an easy way to finance over 4-5
years.