2006 - the answer to the rolls royce letter

Now
here's a guy who had a different point of view:

"Gary,

I think the letter was a winner.

- It had a picture of a Rolls Royce.

- It talked about a low cost solution into
the country.

- It showed an easy way to finance over 4-5
years.

- It shows that the dealer is not greedy.

- It describes how a Rolls is different.

- It describes what it's like owning a Rolls
Royce.

- It offers a persuasive price justification
when it says it might be cheaper to own a
Rolls than the car currently owned.

- It has a non-pushy but solid call to action.

- It uses scarcity by saying that these bargains
won't last long.

- The first P.S. talks about the value and
longevity of a Rolls.

- It offers curiosity as to why this dealer
can sell these cars so cheap. My guess is
that the curiosity alone in being able to
sell a Rolls cheap would definitely generate
some calls.

If this letter was a loser please let me know
why."

Okay,
who was right? That last poor lonely voice in the wilderness
that said I did a good job or all the rest of you hurtful
shitweasels who take so much glee in attacking poor me
so viciously?

Well,
I gotta tell you. We never made a second mailing of that
letter. Because... that letter sold out every Rolls Royce
he had in stock in three days and every Rolls Royce he
could backorder. Now, I will tell you a little secret.
There was something I was hiding about those cars that
made them a special bargain. They all had right-hand drives.
You would think that having a car with a right-hand drive
would cause you a lot of problems when driving around
the good old United States of America. Well, let me tell
you that's not true. I drove one and it took me two minutes
to adjust, and none of the other buyers had any problems
with the right-hand drive either, and it sure gave a good
rationale for selling them cheep.