2006 - the answer to the rolls royce letter

Another
shitweasel wrote: "I think at best it was mediocre,
probably a loser. It sounded desperate to me."

One
person who should be taken out and shot, wrote the following:

"Because
you wrote the letter, it was probably a winner,
but it reads like a loser. So my guess is:
loser." Why? Let me tell you. While I'm
sure the picture of the Rolls Royce is a decent
grabber, the beginning of the letter does
absolutely nothing to grab my attention. You
don't tell me how you got my name and exactly
why you're writing me. You attempt to position
yourself as a "non salesman," yet
it's abundantly clear you're trying to sell
me an R.R. Your "not in it for the money"
line reeks of horsecrap. It totally makes
you sound like a sleazy used car salesman.
On a scale of 1-10, your believability factor
is about a 2.

Also,
if I was a man that had the financial means
to purchase a Rolls Royce, the secret "connection"
would not appeal to me. I'd be thinking: "So
what. What's the big deal? And you didn't
create a real sense of intrigue or mystery
that would even cause me to pick up the phone.

I think a letter like this would be better
if another rich dude just like me wrote me
to tell me about this remarkable secret connection
for Rolls Royces. There's a certain "kinship"
between rich folks... you should know all
about that..."

Even if this letter was indeed a loser, you're
still the greatest of all time and always
will be!!!"

What?

Another
reader writes:

"My
take on this particular ad is that it was not
successful. The use of the word "cheaply"
at the beginning was somewhat of a turn off
in my mind. And although the use of the phrase
"used car dealer" was in there to
distinguish the seller from typical "used
car dealers", the picture or vision of
that type of salesman immediately came to mind.
The final reason I would guess this was not
successful was the emphasis on financing. Even
a used Rolls would cost a pretty penny, and
my belief is that the driver of this class of
car would not necessarily need the financing
options. The emphasis would be a possible turn
off to a potential buyer for whom financing
is not a problem. There are plenty of people
driving more car than they should be, but I
haven't met too many Rolls owners who fall into
this category."

Women
were especially offended by this sales letter. Here is
what Ellen, from somewhere, wrote:

"I
don;'t think this letter did well. It has
a sleaziness about it and seems somehow not
legit. The secret phone business is off-putting.