2006 - the answer to the rolls royce letter

# 2006 - the answer to the rolls royce letter

Dear
Friend and Subscriber:

Herein lies the answer to
the mysterious Rolls Royce letter.

In
a moment I am going to tell you how that letter performed
or perhaps didn't perform.

But
first, I want to say I have never posted a letter for
the review of my readers before that was so universally
trashed as this one. Most of you decided this letter sucked.
One person said: "I think it was a loser because
of the continued Self-Reference." And, he said
it failed because of "the number of I, I, I..."
in the letter. "No-one cares about I. They care
about [themselves], so people don't see themselves in
the car, they see [me] selling it."

Another
shitweasel wrote: "I think at best it was mediocre,
probably a loser. It sounded desperate to me."

One
person who should be taken out and shot, wrote the following:

"Because
you wrote the letter, it was probably a winner,
but it reads like a loser. So my guess is:
loser." Why? Let me tell you. While I'm
sure the picture of the Rolls Royce is a decent
grabber, the beginning of the letter does
absolutely nothing to grab my attention. You
don't tell me how you got my name and exactly
why you're writing me. You attempt to position
yourself as a "non salesman," yet
it's abundantly clear you're trying to sell
me an R.R. Your "not in it for the money"
line reeks of horsecrap. It totally makes
you sound like a sleazy used car salesman.
On a scale of 1-10, your believability factor
is about a 2.

Also,
if I was a man that had the financial means
to purchase a Rolls Royce, the secret "connection"
would not appeal to me. I'd be thinking: "So
what. What's the big deal? And you didn't
create a real sense of intrigue or mystery
that would even cause me to pick up the phone.

I think a letter like this would be better
if another rich dude just like me wrote me
to tell me about this remarkable secret connection
for Rolls Royces. There's a certain "kinship"
between rich folks... you should know all
about that..."