Gary Halbert · whole document (17)
2006 - the answer to the rolls royce letter
That's my pathetic
guess."
Here's
a guy named Randy who is not a woman, but maybe he should
be. He said:
"The
letter did not grab me at all. When you stated
you wanted to "sell me", just rubbed
me the wrong way. I don't know who this person
is and why should I trust him? To me, there
was no excitement."
Now
here's a guy who had a different point of view:
"Gary,
I think the letter was a winner.
- It had a picture of a Rolls Royce.
- It talked about a low cost solution into
the country.
- It showed an easy way to finance over 4-5
years.
- It shows that the dealer is not greedy.
- It describes how a Rolls is different.
- It describes what it's like owning a Rolls
Royce.
- It offers a persuasive price justification
when it says it might be cheaper to own a
Rolls than the car currently owned.
- It has a non-pushy but solid call to action.
- It uses scarcity by saying that these bargains
won't last long.
- The first P.S. talks about the value and
longevity of a Rolls.
- It offers curiosity as to why this dealer
can sell these cars so cheap. My guess is
that the curiosity alone in being able to
sell a Rolls cheap would definitely generate
some calls.
If this letter was a loser please let me know
why."
Okay,
who was right? That last poor lonely voice in the wilderness
that said I did a good job or all the rest of you hurtful
shitweasels who take so much glee in attacking poor me
so viciously?