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Since it is my job to provide my readers with a learning
experience, I'm going to do that by demonstrating how to
do something I've never quite done before. Many
copywriters have written to me complaining they couldn't
get any clients. I always tell them, there's no such
thing as a world-class copywriter who should…

Anyway, if I were someone else and I had to write a
pitch for Gary Halbert's copywriting services(as I guess
I am doing now) here are some of the points I would
make:

* Gary
Halbert may have hit more "financial home-runs" for his
clients than anyone else in history! These clients
include Ron LeGrand, Robert Allen, Ernest…

* Gary
Halbert's biggest home-runs have been written for
himself or companies in which he had some sort of
ownership. Everybody knows about the famous
"Coat-of-Arms" letter, which may be the most
widely-mailed sales letter in the world with more than
600 million copies mailed. That family crest letter
built an organization that needed 700 employees…

* Gary
wrote a sales letter for a diet product for Health
Laboratories of America which was so good, it almost
made skinny people buy the product! At one point, when
the client had run out of diet-related mailing lists, on
Gary's recommendation he got the compiled file of
everybody in America who had a driver's license. Then…

* Gary
has written for the biggest financial publishers in the
world, including Phillips Publishing, KCI, Agoura
Publishing and many others whose name you would not
recognize! Once he wrote a "penny letter" for Phillips
Publishing. (That's a letter that has a penny attached
to the front page as a "grabber".) Phillips Publishing
mailed so many of those sales letters…

* When
Tova Borgnine wanted to launch a new perfume, Gary not
only created the winning formula for the perfume, he
also wrote a newspaper ad that created the biggest
perfume launch in history! His ad got more than 7,000
people to show up at the Century Plaza Hotel in Los
Angeles. The ad also produced unsolicited purchase
orders from…

* Gary
wrote an 8-page direct mail promotion for Howard Ruff
that doubled his subscription base!

*
Another company hired Gary to help them raise money for
their IPO and his full-page newspaper ad (which appeared
twice in "Investor's Business Daily") brought in enough
qualified investors to produce nearly two hundred
million dollars!

* Gary
worked on the Nancy Kwan skin care commercials and made
the breakthrough that enabled them to run profitably on
TV for nearly two years!

* Gary
wrote a direct mail promotion for CASI (Computer
Amusement Systems Inc.) that jumped their gross from
three million... to... 13 million a year!

* But,
Gary also made millionaires out of many "Mom and Pop"
small type businesses who had very little to start with!

* Gary
helped guys like Jeff Paul, Joe Polish and many others
go from eating peanut butter and jelly sandwiches to
become multimillionaires!

*
George Zangas (world-famous power lifter) mailed a
postcard Gary wrote for him... which... generated $1,000
for every $100 he spent! And George continued to make
these profits even though he mailed it to the same list
five different times!

* One
of the marketers Gary admires greatly and who is
world-famous is Dan Kennedy. Dan Kennedy got his start
in marketing working for Halbert's Inc. in Bath, Ohio.
At a seminar about a year ago, Dan was talking about a
guy who said he couldn't make a profit with the ad he
was using. Dan looked at…

*
Gary's worked on 17 successful infomercials, wrote the
two most successful direct response newspaper ads, has
produced scores of highly-successful magazine ads,
created several catalogs, developed phone scripts, etc.!

* Many
people say you should include testimonials in all of
your sales pitches. Gary stopped collecting unsolicited
testimonial letters more than a decade ago after he had
already received over 7,000 of them! Now that he has the
most widely-read marketing newsletter on the Internet,
it would almost be impossible for him to buy enough ink
cartridges to…

Okay, those are just a few of the points I would make
about myself if I were writing an ad to pitch for
clients. But, probably the most important consideration
you should be aware of is... most of the time... I am
not willing to take on any clients. But, I am a little
bit "in heat" to work with…

You know, I could write a more compelling sales letter
to you for my copywriting services. But frankly I'm
tired of writing about myself and this half-assed,
sloppy pitch is making me feel "funny". But, I do feel
moved to tell you another story.

I was recently contacted by a guy who said he had read
each and every issue of my newsletter on my website and
he was thinking about hiring me. He wondered if I would
send him a portfolio of ads I had written for other
people so he could evaluate whether or not I had enough
talent to work for…

This deal is not for everyone. There are certain people
who shouldn't even think about calling me in response to
this offer. So please, if you fall into even one of the
following categories... do NOT contact me.

* I
don't want to waste one single second with somebody who
cannot afford my $15,000 upfront fee and/or thinks they
are going to be able to hire me at a discount.

*
Also, I don't want to talk with anyone who has to check
with anyone else as to whether or not they should hire
me. If…

* My
methods are unusual, to say the least. Don't expect me
to slow down to a crawl just to make you comfortable.
When it comes to money, I go right for the jugular and,
if this takes you out of your comfort zone, you should
look in the Yellow Pages of your phone book under
"Advertising Agencies" and go…

* And,
I'm not looking for anyone who has to scrape up the
money to hire me. It puts way too much pressure on me to
know someone has bet their entire life's savings on me
producing a winner for them. And that, if it's not a
huge winner, they and their family will be reduced to
eating…