Modesty Personified

* Gary
wrote a sales letter for a diet product for Health
Laboratories of America which was so good, it almost
made skinny people buy the product! At one point, when
the client had run out of diet-related mailing lists, on
Gary's recommendation he got the compiled file of
everybody in America who had a driver's license. Then,
via computer, a simple calculation was done based on the
height and weight information in that file. If it turned
out a person weighed more than they should for their
height, the client mailed Gary's sales letter to that
individual. The client mailed millions of letters to
that one file and made DOUBLE THE PROFIT.

* Gary
has written for the biggest financial publishers in the
world, including Phillips Publishing, KCI, Agoura
Publishing and many others whose name you would not
recognize! Once he wrote a "penny letter" for Phillips
Publishing. (That's a letter that has a penny attached
to the front page as a "grabber".) Phillips Publishing
mailed so many of those sales letters, they actually had
to have the Denver Mint produce many more pennies than
they normally would have and had to have them shipped in
box cars directly to the Phillips facility.

* When
Tova Borgnine wanted to launch a new perfume, Gary not
only created the winning formula for the perfume, he
also wrote a newspaper ad that created the biggest
perfume launch in history! His ad got more than 7,000
people to show up at the Century Plaza Hotel in Los
Angeles. The ad also produced unsolicited purchase
orders from monster department stores like Federated
(the biggest department store chain in the world),
Filines of Boston, the May Company and a host of others.
The event was also written up in "Time" magazine. The
work Gary did for the Borgnines literally put their
company on the map and jumped their gross from $20,000
per month... to... $800,000 per month!

* Gary
wrote an 8-page direct mail promotion for Howard Ruff
that doubled his subscription base!

*
Another company hired Gary to help them raise money for
their IPO and his full-page newspaper ad (which appeared
twice in "Investor's Business Daily") brought in enough
qualified investors to produce nearly two hundred
million dollars!

* Gary
worked on the Nancy Kwan skin care commercials and made
the breakthrough that enabled them to run profitably on
TV for nearly two years!

* Gary
wrote a direct mail promotion for CASI (Computer
Amusement Systems Inc.) that jumped their gross from
three million... to... 13 million a year!