Modesty Personified

Since it is my job to provide my readers with a learning
experience, I'm going to do that by demonstrating how to
do something I've never quite done before. Many
copywriters have written to me complaining they couldn't
get any clients. I always tell them, there's no such
thing as a world-class copywriter who should be hurting
for clients. All he should have to do is write a sales
pitch for his services. And, he should then be flooded
with more clients than he can handle. By the way, I
wrote a newspaper ad once for Jay Abraham that, when it
was ran in a single newspaper, brought him in 602
potential clients.

Anyway, if I were someone else and I had to write a
pitch for Gary Halbert's copywriting services(as I guess
I am doing now) here are some of the points I would
make:

* Gary
Halbert may have hit more "financial home-runs" for his
clients than anyone else in history! These clients
include Ron LeGrand, Robert Allen, Ernest and Tova
Borgnine, award-winning actress Nancy Kwan, Vikki
LaMotta and many others, too numerous to mention.

* Gary
Halbert's biggest home-runs have been written for
himself or companies in which he had some sort of
ownership. Everybody knows about the famous
"Coat-of-Arms" letter, which may be the most
widely-mailed sales letter in the world with more than
600 million copies mailed. That family crest letter
built an organization that needed 700 employees to keep
it going... and... 40 of those employees were needed
just to make the bank deposits!

* Gary
wrote a sales letter for a diet product for Health
Laboratories of America which was so good, it almost
made skinny people buy the product! At one point, when
the client had run out of diet-related mailing lists, on
Gary's recommendation he got the compiled file of
everybody in America who had a driver's license. Then,
via computer, a simple calculation was done based on the
height and weight information in that file. If it turned
out a person weighed more than they should for their
height, the client mailed Gary's sales letter to that
individual. The client mailed millions of letters to
that one file and made DOUBLE THE PROFIT.

* Gary
has written for the biggest financial publishers in the
world, including Phillips Publishing, KCI, Agoura
Publishing and many others whose name you would not
recognize! Once he wrote a "penny letter" for Phillips
Publishing. (That's a letter that has a penny attached
to the front page as a "grabber".) Phillips Publishing
mailed so many of those sales letters, they actually had
to have the Denver Mint produce many more pennies than
they normally would have and had to have them shipped in
box cars directly to the Phillips facility.