Modesty Personified

* Gary
worked on the Nancy Kwan skin care commercials and made
the breakthrough that enabled them to run profitably on
TV for nearly two years!

* Gary
wrote a direct mail promotion for CASI (Computer
Amusement Systems Inc.) that jumped their gross from
three million... to... 13 million a year!

* But,
Gary also made millionaires out of many "Mom and Pop"
small type businesses who had very little to start with!

* Gary
helped guys like Jeff Paul, Joe Polish and many others
go from eating peanut butter and jelly sandwiches to
become multimillionaires!

*
George Zangas (world-famous power lifter) mailed a
postcard Gary wrote for him... which... generated $1,000
for every $100 he spent! And George continued to make
these profits even though he mailed it to the same list
five different times!

* One
of the marketers Gary admires greatly and who is
world-famous is Dan Kennedy. Dan Kennedy got his start
in marketing working for Halbert's Inc. in Bath, Ohio.
At a seminar about a year ago, Dan was talking about a
guy who said he couldn't make a profit with the ad he
was using. Dan looked at the ad and thought it was
spectacular. Dan then discovered it was Gary Halbert who
had written the ad! Dan told the guy (and you can hear
it on tape), "There's no way to improve this ad. It was
written by Gary Halbert. If you can get Gary, and you
can get him interested, and you can get him focused,
there's no way in the world you're going to get a better
piece of marketing copy from anyone else on earth." Dan
then pointed out to this guy it was not the ad that was
failing but, it was the way the guy was exploiting
(actually lack of exploiting) the ad and his failure to
set up a proper infra-structure and several other things
he was not doing properly. NOTE: I have not quoted Dan
word-for-word about what he said about that ad because I
do not have that tape right now. But, I have related
accurately the gist of his comment.

*
Gary's worked on 17 successful infomercials, wrote the
two most successful direct response newspaper ads, has
produced scores of highly-successful magazine ads,
created several catalogs, developed phone scripts, etc.!