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Gary Halbert · whole document (54)

Modesty Personified

* When
Tova Borgnine wanted to launch a new perfume, Gary not
only created the winning formula for the perfume, he
also wrote a newspaper ad that created the biggest
perfume launch in history! His ad got more than 7,000
people to show up at the Century Plaza Hotel in Los
Angeles. The ad also produced unsolicited purchase
orders from monster department stores like Federated
(the biggest department store chain in the world),
Filines of Boston, the May Company and a host of others.
The event was also written up in "Time" magazine. The
work Gary did for the Borgnines literally put their
company on the map and jumped their gross from $20,000
per month... to... $800,000 per month!

* Gary
wrote an 8-page direct mail promotion for Howard Ruff
that doubled his subscription base!

*
Another company hired Gary to help them raise money for
their IPO and his full-page newspaper ad (which appeared
twice in "Investor's Business Daily") brought in enough
qualified investors to produce nearly two hundred
million dollars!

* Gary
worked on the Nancy Kwan skin care commercials and made
the breakthrough that enabled them to run profitably on
TV for nearly two years!

* Gary
wrote a direct mail promotion for CASI (Computer
Amusement Systems Inc.) that jumped their gross from
three million... to... 13 million a year!

* But,
Gary also made millionaires out of many "Mom and Pop"
small type businesses who had very little to start with!

* Gary
helped guys like Jeff Paul, Joe Polish and many others
go from eating peanut butter and jelly sandwiches to
become multimillionaires!

*
George Zangas (world-famous power lifter) mailed a
postcard Gary wrote for him... which... generated $1,000
for every $100 he spent! And George continued to make
these profits even though he mailed it to the same list
five different times!