Modesty Personified

Anyway, if I were someone else and I had to write a
pitch for Gary Halbert's copywriting services(as I guess
I am doing now) here are some of the points I would
make:

* Gary
Halbert may have hit more "financial home-runs" for his
clients than anyone else in history! These clients
include Ron LeGrand, Robert Allen, Ernest and Tova
Borgnine, award-winning actress Nancy Kwan, Vikki
LaMotta and many others, too numerous to mention.

* Gary
Halbert's biggest home-runs have been written for
himself or companies in which he had some sort of
ownership. Everybody knows about the famous
"Coat-of-Arms" letter, which may be the most
widely-mailed sales letter in the world with more than
600 million copies mailed. That family crest letter
built an organization that needed 700 employees to keep
it going... and... 40 of those employees were needed
just to make the bank deposits!

* Gary
wrote a sales letter for a diet product for Health
Laboratories of America which was so good, it almost
made skinny people buy the product! At one point, when
the client had run out of diet-related mailing lists, on
Gary's recommendation he got the compiled file of
everybody in America who had a driver's license. Then,
via computer, a simple calculation was done based on the
height and weight information in that file. If it turned
out a person weighed more than they should for their
height, the client mailed Gary's sales letter to that
individual. The client mailed millions of letters to
that one file and made DOUBLE THE PROFIT.

* Gary
has written for the biggest financial publishers in the
world, including Phillips Publishing, KCI, Agoura
Publishing and many others whose name you would not
recognize! Once he wrote a "penny letter" for Phillips
Publishing. (That's a letter that has a penny attached
to the front page as a "grabber".) Phillips Publishing
mailed so many of those sales letters, they actually had
to have the Denver Mint produce many more pennies than
they normally would have and had to have them shipped in
box cars directly to the Phillips facility.

* When
Tova Borgnine wanted to launch a new perfume, Gary not
only created the winning formula for the perfume, he
also wrote a newspaper ad that created the biggest
perfume launch in history! His ad got more than 7,000
people to show up at the Century Plaza Hotel in Los
Angeles. The ad also produced unsolicited purchase
orders from monster department stores like Federated
(the biggest department store chain in the world),
Filines of Boston, the May Company and a host of others.
The event was also written up in "Time" magazine. The
work Gary did for the Borgnines literally put their
company on the map and jumped their gross from $20,000
per month... to... $800,000 per month!