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It doesn’t matter. We’ve had
our fun. Now, let’s get serious. I want all of you to
ponder what I’ve just revealed to you. I want you to
think of all the marketing applications of the information
you just read. I got turned on to the satellite photos by
my long-time, road dog buddy, Scott…

Anyway, to get your brain percolating, I’m going to share
with you a few marketing ideas that occurred to me and
Mongo. Say you sell real estate and there’s a special
home from which you want to have as an exclusive listing.
Suppose you pull up a satellite photo of that house. Then
you send the photo and…

Dear Prospect:

I am enclosing with this letter a satellite photo of
your home. If you will look at the home three houses
North of you, you will see it’s a bright yellow home. I
think your home is much better than this one, but you
might be interested to know that I have just sold that
yellow house…

Ok, suppose you are holding a seminar and you want the
people who said they were interested in the seminar to
actually come to the seminar. You print out the
directions from a prospect’s home to your seminar
location. You send them directions with the following
letter to your prospects:

Dear Prospect:

I’m very glad you have decided to attend our
seminar. You have made a very wise decision and I think
it will enrichen your pocketbook. I want to make sure
that you attend so I am sending you directions right from
your location to the seminar location. I am looking
forward to seeing you and bla, bla…

Suppose the prospects’ photos can be found by searching
Google Images. You print out those photos and send them
to your prospect with a letter that starts like this:

Dear Mr. Prospect:

Did you know that seven pictures of you can be found
on the internet? I have printed a miniature picture of
these seven photos and I am sending…

Okay shitweasel, surely you
can finish up that letter.

Now let’s do something more.
Suppose your prospect buys a Ford 150 pick up truck.
Well, how about you get a satellite photo of the
manufacturing facility where that vehicle was produced.
Then, you write a letter to your prospect sending him a
satellite photo of the place where his…

Look, I want you to do
something. I want you to play around with all of the
little secrets I’ve revealed in this newsletter. I want
you to search for telephone numbers and get addresses. I
want you to use those addresses to get satellite photos of
the different locations. When you get the satellite
photos, I want you…

After you’ve played around I want you to put on your thinking
cap and think of all the different ways that you could use
what I’ve shown you here in a marketing endeavor. There’s
got to be a zillion ways. Anyways, this newsletter is
just to get your mind engaged. Anyhow, once you’ve come
up with…

There’s another thing. Many
of you will know all kinds of other tricks that I don’t
know about google and all kinds of interesting things like
this that you could do with a computer. I would like very
much if you would e-mail me and tell me about the other
neat things you could do and perhaps…

Anyway, that’s it for this
month. Have yourself some fun touring the world. By the
way, I have been to Bimini, I have been to Miami Beach,
I’ve been to South America, I’ve been to Central America,
I took a tour of Costa Rica, I’ve been to Cuba, looking at
down at the satellite pictures of…

Sincerely,

Gary C. Halbert

P.S. Hey! You know something? I bet that some of you will
become addicted to doing this. I have.

Double hey! If you really
want to blow your mind, check out

www.earth.google.com.

Peace.

# Modesty Personified

From:

North of Jewfish Creek

Dear
Friend and Subscriber,

I
believe I am the best copywriter who ever lived.

Maybe, since you read my newsletter, you too already
believe that. Even if you don't, I think you will
change your mind after you read this message.

Here is why.

Much of the direct response advertising I have created
is so good it is part of history. My work has been
printed in dozens (maybe hundreds) of books. I believe
people will still be reading and studying my work 200
years from now. No other copywriter on earth has
"winners" that are equal to mine. For example…

$5,250,000!

You read it right. That's five million, two hundred and
fifty thousand dollars. For just two letters. Do you
know of any other copywriter who can match that? I
don't think so.

Would you like to know the details of those two letters
and why they worked so well? Would you like for me to…

You would? Ok, then, I'll tell you all about those two
letters later in this message. I just need you to be a
little patient. You see, in the meantime, I want to
share with you, something that was written about me
several years ago. As you will see, it's an article
written by Blade Thomas who, for…

The
Amazing Marketing Miracles Created By Sir Gary of
Halbert!

By BLADE THOMAS

President, CTV

LOS ANGELES- I first met Gary Halbert (often
referred to as the "Prince of Print") when I was the
advertising director of Entrepreneur Magazine and hired
him as an outside consultant.

Entrepreneur Magazine is very famous and one of
the leading business publications in the world. Working
there enabled me to meet some of the smartest
businessmen and marketing experts on earth but, Gary
Halbert stood head and shoulders above them all. When I
first talked with him, his ideas seemed a bit unusual to
say the least. However, he was…

Adventures With The

Borgnines!

I later had the occasion to work side-by-side with
him when he was hired by Ernest Borgnine and his wife
Tova who, at the time, had a struggling cosmetic
company. Ernie and Tova were, at first, highly
skeptical about the changes Halbert insisted they make.
But, that skepticism evaporated when he took their
company…

The Amazing Facelift In

A Jar Used By

Hollywood Stars Who

Don't Want

Plastic Surgery!

That ad brought in millions of dollars in sales
but it was another ad Halbert wrote for the Borgnines
which contains, I believe, the most powerful headline in
advertising history. Back then, Mrs. Borgnine wanted to
begin marketing a new perfume called "Tova" (it…