Modesty Personified

$5,250,000!

You read it right. That's five million, two hundred and
fifty thousand dollars. For just two letters. Do you
know of any other copywriter who can match that? I
don't think so.

Would you like to know the details of those two letters
and why they worked so well? Would you like for me to
explain the reason those two letters pulled in almost
700 million dollars?

You would? Ok, then, I'll tell you all about those two
letters later in this message. I just need you to be a
little patient. You see, in the meantime, I want to
share with you, something that was written about me
several years ago. As you will see, it's an article
written by Blade Thomas who, for a long time was the
advertising director of Entrepreneur Magazine. Here's
the text of the article:

The
Amazing Marketing Miracles Created By Sir Gary of
Halbert!

By BLADE THOMAS

President, CTV

LOS ANGELES- I first met Gary Halbert (often
referred to as the "Prince of Print") when I was the
advertising director of Entrepreneur Magazine and hired
him as an outside consultant.

Entrepreneur Magazine is very famous and one of
the leading business publications in the world. Working
there enabled me to meet some of the smartest
businessmen and marketing experts on earth but, Gary
Halbert stood head and shoulders above them all. When I
first talked with him, his ideas seemed a bit unusual to
say the least. However, he was extremely persuasive and
I decided to at least test some of his suggestions.
Thank God I did! Within days, he taught us how to
multiply our sales, cut our refunds to almost zero and
how to enormously increase our bottom-line profits.
Some of his "radical" concepts are still being used by
the magazine today and still paying off like crazy.

Adventures With The

Borgnines!

I later had the occasion to work side-by-side with
him when he was hired by Ernest Borgnine and his wife
Tova who, at the time, had a struggling cosmetic
company. Ernie and Tova were, at first, highly
skeptical about the changes Halbert insisted they make.
But, that skepticism evaporated when he took their
company, Tova 9, from $20,000 to over $800,000 per month
in just a little over half a year. You may remember the
first major ad he created for them. It ran for years
and had one of the most famous headlines ever written.
It was...