Marketing From Space

Enough.

Ok, here’s what I suspect is
true: I think many of you already know about all these
neat searches and, I bet you know a lot more. Some of you
will already know some of this stuff. And, many of my
readers will find all of this to be new to them.

It doesn’t matter. We’ve had
our fun. Now, let’s get serious. I want all of you to
ponder what I’ve just revealed to you. I want you to
think of all the marketing applications of the information
you just read. I got turned on to the satellite photos by
my long-time, road dog buddy, Scott (Mongo) Haines. He
learned about it by reading Agoras great online newsletter
“Early To Rise”. (You should be reading that newsletter
also.)

Anyway, to get your brain percolating, I’m going to share
with you a few marketing ideas that occurred to me and
Mongo. Say you sell real estate and there’s a special
home from which you want to have as an exclusive listing.
Suppose you pull up a satellite photo of that house. Then
you send the photo and a letter to the owner of the
house. The letter goes like this:

Dear Prospect:

I am enclosing with this letter a satellite photo of
your home. If you will look at the home three houses
North of you, you will see it’s a bright yellow home. I
think your home is much better than this one, but you
might be interested to know that I have just sold that
yellow house for $693,000 Dollars and I think I could do
as well or better if I can have an exclusive listing on
your house, bla, bla, bla, bla, bla...

Ok, suppose you are holding a seminar and you want the
people who said they were interested in the seminar to
actually come to the seminar. You print out the
directions from a prospect’s home to your seminar
location. You send them directions with the following
letter to your prospects: