Marketing From Space

Dear Prospect:

I’m very glad you have decided to attend our
seminar. You have made a very wise decision and I think
it will enrichen your pocketbook. I want to make sure
that you attend so I am sending you directions right from
your location to the seminar location. I am looking
forward to seeing you and bla, bla, bla, bla, bla...

Suppose the prospects’ photos can be found by searching
Google Images. You print out those photos and send them
to your prospect with a letter that starts like this:

Dear Mr. Prospect:

Did you know that seven pictures of you can be found
on the internet? I have printed a miniature picture of
these seven photos and I am sending them to you because...bla,
bla, bla, bla, bla...

Okay shitweasel, surely you
can finish up that letter.

Now let’s do something more.
Suppose your prospect buys a Ford 150 pick up truck.
Well, how about you get a satellite photo of the
manufacturing facility where that vehicle was produced.
Then, you write a letter to your prospect sending him a
satellite photo of the place where his car was made and
you reference that in the letter and then you segue into
selling him something.

Look, I want you to do
something. I want you to play around with all of the
little secrets I’ve revealed in this newsletter. I want
you to search for telephone numbers and get addresses. I
want you to use those addresses to get satellite photos of
the different locations. When you get the satellite
photos, I want you to zoom in, take a close look at things
and zoom back out. And, then, I want you to use the
navigational bars and, you can take a tour of wherever you
are. Like, put your own house and get the satellite
photo, and then use the navigational bars to take a tour
of your town. I think you’re going to find this stuff
pretty fascinating.

After you’ve played around I want you to put on your thinking
cap and think of all the different ways that you could use
what I’ve shown you here in a marketing endeavor. There’s
got to be a zillion ways. Anyways, this newsletter is
just to get your mind engaged. Anyhow, once you’ve come
up with what you think is good application for how this information
could be used to get an edge in marketing, I want you to e-mail
me at [email protected]
and tell me what you’ve come up with.