Modesty Personified

Here is why.

Much of the direct response advertising I have created
is so good it is part of history. My work has been
printed in dozens (maybe hundreds) of books. I believe
people will still be reading and studying my work 200
years from now. No other copywriter on earth has
"winners" that are equal to mine. For example, I once
wrote two letters for which I was paid...

$5,250,000!

You read it right. That's five million, two hundred and
fifty thousand dollars. For just two letters. Do you
know of any other copywriter who can match that? I
don't think so.

Would you like to know the details of those two letters
and why they worked so well? Would you like for me to
explain the reason those two letters pulled in almost
700 million dollars?

You would? Ok, then, I'll tell you all about those two
letters later in this message. I just need you to be a
little patient. You see, in the meantime, I want to
share with you, something that was written about me
several years ago. As you will see, it's an article
written by Blade Thomas who, for a long time was the
advertising director of Entrepreneur Magazine. Here's
the text of the article:

The
Amazing Marketing Miracles Created By Sir Gary of
Halbert!

By BLADE THOMAS

President, CTV

LOS ANGELES- I first met Gary Halbert (often
referred to as the "Prince of Print") when I was the
advertising director of Entrepreneur Magazine and hired
him as an outside consultant.

Entrepreneur Magazine is very famous and one of
the leading business publications in the world. Working
there enabled me to meet some of the smartest
businessmen and marketing experts on earth but, Gary
Halbert stood head and shoulders above them all. When I
first talked with him, his ideas seemed a bit unusual to
say the least. However, he was extremely persuasive and
I decided to at least test some of his suggestions.
Thank God I did! Within days, he taught us how to
multiply our sales, cut our refunds to almost zero and
how to enormously increase our bottom-line profits.
Some of his "radical" concepts are still being used by
the magazine today and still paying off like crazy.