Marketing From Space

N Bayshore Dr
- go 0.2 mi

Alrighty then, let’s have some more fun with google. Go
to

www.images.google.com.
Here you’ll find a zillion photos archived. Search for
George Bush and, there he is, big as life. Now search for
Chuck Berry. Search for Elle Macpherson. (She calls me
the “Belly Jelly Man”.) Search for Jay Abraham. He looks
like a constipated Sicilian, doesn’t he? Search for Joe
Polish. Isn’t he sort of rat-faced? Now, for some eye
candy; search for Gary Halbert. Don’t I look spiffy as I
offer the ladies of the world a toast?

Enough.

Ok, here’s what I suspect is
true: I think many of you already know about all these
neat searches and, I bet you know a lot more. Some of you
will already know some of this stuff. And, many of my
readers will find all of this to be new to them.

It doesn’t matter. We’ve had
our fun. Now, let’s get serious. I want all of you to
ponder what I’ve just revealed to you. I want you to
think of all the marketing applications of the information
you just read. I got turned on to the satellite photos by
my long-time, road dog buddy, Scott (Mongo) Haines. He
learned about it by reading Agoras great online newsletter
“Early To Rise”. (You should be reading that newsletter
also.)

Anyway, to get your brain percolating, I’m going to share
with you a few marketing ideas that occurred to me and
Mongo. Say you sell real estate and there’s a special
home from which you want to have as an exclusive listing.
Suppose you pull up a satellite photo of that house. Then
you send the photo and a letter to the owner of the
house. The letter goes like this:

Dear Prospect:

I am enclosing with this letter a satellite photo of
your home. If you will look at the home three houses
North of you, you will see it’s a bright yellow home. I
think your home is much better than this one, but you
might be interested to know that I have just sold that
yellow house for $693,000 Dollars and I think I could do
as well or better if I can have an exclusive listing on
your house, bla, bla, bla, bla, bla...