Marketing From Space

Anyway, to get your brain percolating, I’m going to share
with you a few marketing ideas that occurred to me and
Mongo. Say you sell real estate and there’s a special
home from which you want to have as an exclusive listing.
Suppose you pull up a satellite photo of that house. Then
you send the photo and a letter to the owner of the
house. The letter goes like this:

Dear Prospect:

I am enclosing with this letter a satellite photo of
your home. If you will look at the home three houses
North of you, you will see it’s a bright yellow home. I
think your home is much better than this one, but you
might be interested to know that I have just sold that
yellow house for $693,000 Dollars and I think I could do
as well or better if I can have an exclusive listing on
your house, bla, bla, bla, bla, bla...

Ok, suppose you are holding a seminar and you want the
people who said they were interested in the seminar to
actually come to the seminar. You print out the
directions from a prospect’s home to your seminar
location. You send them directions with the following
letter to your prospects:

Dear Prospect:

I’m very glad you have decided to attend our
seminar. You have made a very wise decision and I think
it will enrichen your pocketbook. I want to make sure
that you attend so I am sending you directions right from
your location to the seminar location. I am looking
forward to seeing you and bla, bla, bla, bla, bla...

Suppose the prospects’ photos can be found by searching
Google Images. You print out those photos and send them
to your prospect with a letter that starts like this:

Dear Mr. Prospect:

Did you know that seven pictures of you can be found
on the internet? I have printed a miniature picture of
these seven photos and I am sending them to you because...bla,
bla, bla, bla, bla...