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What they looked for in a new client was
someone or some entity which was not already selling to
Pacific Rim countries but, who should
be selling to those countries. They weren't after little
sized companies or even medium-sized companies; they only went
after the really big fish. Therefore, they didn't have
unlimited prospects, only a few…

Once I understood how much (how very
much) a new client was worth to them, I came up with a great
idea! I said they should get some paper money from each of
those Pacific Rim countries. Then they should take a bill from
each of those countries and put them all together in a stack
and wrap a rubber…

Imagine: You're a top dog exec in a big fish
company, you get a Fed Ex package with a letter with a packet
of actual money from various Pacific Rim countries
scotch-taped to the first page of a letter like this:

Top Dog Exec

c/o Big Fish, Inc.

123 Elm St.

Massillon, OH 44646

Dear
Mr. Top Dog Exec:

I am writing to ask of you a
small favor.

All I want is for you to take
the rubber band off the packet of money attached to
this letter and look carefully at each of the bills.
They are all…

Why am I sending you all this
money? The answer is simple: You see, your company,
Big Fish, Inc., manufactures a line of products that
would sell like crazy in every one of the Pacific Rim
countries from which I have sent you a sample
banknote. This could be a brand new profit center for
Big Fish, Inc. which, in…

In truth, selling your product
line in these countries could become a dream come true
for Big Fish, Inc. It has the realistic potential of
tripling your corporate profits.

On the other hand, attempting
to market in these countries can become a nightmare
for an American corporation if they don't have the
right connections and are not aware of…

That's where (hopefully) I can
help you. My company, Rim Job, Inc., specializes in
guiding American corporations into high profit
situations in various Pacific Rim countries... and...
we feel Big Fish, Inc. is exactly the kind of company,
with exactly the kind of product line, we like to work
with.

I'd like to explain in more
detail how a relationship with Rim Job, Inc. could be
very profitable for Big Fish, Inc. and I will call you
later this week to set up an appointment at your
convenience.

Thank you for the courtesy of
reading this letter.

Sincerely,

Eldridge J. Fogbottom

P.S. If you have
children, that packet of money can be a
great birthday

gift which will get your
child interested in global geography.

Talk to you soon.

OK, admit it: If you were Top Dog Exec and you
got that Fed Ex package, with that letter and all that
money, you'd be impressed…

Correctamundo?

The two guys who called me for advice were
stunned when I came up with this great idea right on the spot.
I was glad I'd helped them.

Or so I thought.

About a month later they called me again. They
said they were looking for another idea. "You mean
that one didn't work?" I asked incredulously…

They hadn't mailed any. But they loved the
idea and thought it was "fun" to talk with a
creative genius like me and and they wanted to see if I could
give them yet another "killer" idea.

I was livid. I got as verbally abusive as I
could. I told them to never call me again. You know, to…

God knows how many people are rich because of
what I have taught them. I've received 3,000+ letters of
appreciation from such people. But it still gets me, it really
gets me, when I can't "get through" to someone.

Like most caring teachers, I am emotional
about my "students." I love it when they succeed. I
love it when they eclipse me.

But, you know what? I've been writing this
letter and giving speeches and seminars for more than a
decade... and... there are lots of people who've read nearly
every word I've written, been to…

They Still Do Nothing!

And you know what I think? I think maybe, if
something comes too easy, many people don't appreciate it.
However, if they have to "work" to get your pearls
of wisdom, if they have to make a "mental
investment" to "get" what you have to teach...
well, maybe... they'll value it more, realize how…

Which brings me to why I referred to myself as
a "sometimes asshole" at the beginning of this
letter and, how, right here I'm going to prove it. (Actually, I suspect there's a lot
of people who have no trouble whatsoever with the concept of
Gary Halbert being an asshole.)

Anyway, here's the scoop: I know something I
bet you'd love to know. And, I'm willing to lay it on
you. But, I'm going to give you a mental workout and make you
jump through some hoops rather than throw it at you like
pearls before swine. First, to get you motivated to actually
endure my…

I Know How To Make

Money Using E-Mail And

Web Sites!

Lots of people pretend to know but they really
don't. They'll do stuff like tell you how important it is to
have an "Internet Presence" and, how they can design
and help you set up a killer web site for only $10,000 or so.
You…

But I do. I've been doing it quietly for about
36 months now... and... I'm going to teach you how to
do it too.

Before I do though, let's see if you can
figure it out for yourself after I give you a bunch of
seemingly unrelated facts. You know, one of the gifts of a
real…

Pray let us proceed.

FACT
1:

A
recent edition of the National
Enquirer, the May 27, 1997 edition with these
headlines on the cover, "Jon Benet Secret Police Files," "Who's Gay Who's Not," and "Dying Sinatra Confined To Wheelchair"... well anyway, that
issue has two ads you should have in your "swipe
file" and, lurking within those ads…

One of those ads is a full-page masterpiece
with the headline: "KILL FOOT PAIN DEAD!" This ad
does not ask for an order. It is designed to generate
leads. Here's the coupon used in the ad:

Free!
Send No Money