Gary Halbert · whole document (52)
zhlj real asshole
In truth, selling your product
line in these countries could become a dream come true
for Big Fish, Inc. It has the realistic potential of
tripling your corporate profits.
On the other hand, attempting
to market in these countries can become a nightmare
for an American corporation if they don't have the
right connections and are not aware of local business
customs and all the other inside secrets that makes
everything go smoothly and profitably.
That's where (hopefully) I can
help you. My company, Rim Job, Inc., specializes in
guiding American corporations into high profit
situations in various Pacific Rim countries... and...
we feel Big Fish, Inc. is exactly the kind of company,
with exactly the kind of product line, we like to work
with.
I'd like to explain in more
detail how a relationship with Rim Job, Inc. could be
very profitable for Big Fish, Inc. and I will call you
later this week to set up an appointment at your
convenience.
Thank you for the courtesy of
reading this letter.
Sincerely,
Eldridge J. Fogbottom
P.S. If you have
children, that packet of money can be a
great birthday
gift which will get your
child interested in global geography.
Talk to you soon.
OK, admit it: If you were Top Dog Exec and you
got that Fed Ex package, with that letter and all that
money, you'd be impressed, wouldn't you? You'd also probably
take Mr. Fogbottom's call too, wouldn't you? And, you'd
probably give him an appointment, right? And, if he truly had
his shit wrapped tight, there's an excellent chance you would
end up doing biz with Fogbottom and Rim Job, Inc.
Correctamundo?
The two guys who called me for advice were
stunned when I came up with this great idea right on the spot.
I was glad I'd helped them.
Or so I thought.
About a month later they called me again. They
said they were looking for another idea. "You mean
that one didn't work?" I asked incredulously. "I
can't believe it. How many did you mail and what kind of
response did you get?"