Gary Halbert · whole document (52)
zhlj real asshole
# zhlj real asshole
From:
North of Jewfish Creek
Dear
Friend & Subscriber,
I can be a real asshole sometimes.
And, since I'm not inclined to change...
well... maybe I'd better explain. Listen up: Here's a true
story. Once upon a time (in the late 1980's) a couple guys
called me for some help. They worked for a big company that
helped other companies here in the U.S. to market their wares
in all the Pacific Rim countries. Every time they got a new
client, it was worth serious
money (maybe hundreds of thousands) to the company they worked
for.
What they looked for in a new client was
someone or some entity which was not already selling to
Pacific Rim countries but, who should
be selling to those countries. They weren't after little
sized companies or even medium-sized companies; they only went
after the really big fish. Therefore, they didn't have
unlimited prospects, only a few thousand. And, they said,
their main problem was getting the attention of and, an
audience with, the top dog in those big fish companies.
Once I understood how much (how very
much) a new client was worth to them, I came up with a great
idea! I said they should get some paper money from each of
those Pacific Rim countries. Then they should take a bill from
each of those countries and put them all together in a stack
and wrap a rubber band around them. Then they should
scotch-tape each of those stacks of money to the first page of
a sales letter and send the whole mess by Fed Ex or DHL to all
their prospective clients... and then... follow-up with a
person-to-person phone call.
Imagine: You're a top dog exec in a big fish
company, you get a Fed Ex package with a letter with a packet
of actual money from various Pacific Rim countries
scotch-taped to the first page of a letter like this:
Top Dog Exec
c/o Big Fish, Inc.
123 Elm St.
Massillon, OH 44646
Dear
Mr. Top Dog Exec:
I am writing to ask of you a
small favor.
All I want is for you to take
the rubber band off the packet of money attached to
this letter and look carefully at each of the bills.
They are all real. Each one of these bills is an
official government banknote from a different Pacific
Rim country.