Gary Halbert · whole document (52)
zhlj real asshole
Anyway, here's the scoop: I know something I
bet you'd love to know. And, I'm willing to lay it on
you. But, I'm going to give you a mental workout and make you
jump through some hoops rather than throw it at you like
pearls before swine. First, to get you motivated to actually
endure my Machivellian manipulations, I guess I'd better jump
start your greed glands by telling you what it is I know I bet
you'd like to know. Here it is:
I Know How To Make
Money Using E-Mail And
Web Sites!
Lots of people pretend to know but they really
don't. They'll do stuff like tell you how important it is to
have an "Internet Presence" and, how they can design
and help you set up a killer web site for only $10,000 or so.
You'll get your web site alright. That part is true. What you
won't get however is orders and profits. Almost nobody makes
money with E-mail. Almost nobody makes money on the world wide
web.
But I do. I've been doing it quietly for about
36 months now... and... I'm going to teach you how to
do it too.
Before I do though, let's see if you can
figure it out for yourself after I give you a bunch of
seemingly unrelated facts. You know, one of the gifts of a
real creative problem solver is he or she can take unrelated
bits of info and end up tying together all that random data in
such a way as to answer an important question or come up with
a breakthrough concept. Now listen: No matter how crazy
it sounds, every single fact I'm about to reveal is related to
making profits via E-mail.
Pray let us proceed.
FACT
1:
A
recent edition of the National
Enquirer, the May 27, 1997 edition with these
headlines on the cover, "Jon Benet Secret Police Files," "Who's Gay Who's Not," and "Dying Sinatra Confined To Wheelchair"... well anyway, that
issue has two ads you should have in your "swipe
file" and, lurking within those ads is a major
key to making E-mail pay a profit.
One of those ads is a full-page masterpiece
with the headline: "KILL FOOT PAIN DEAD!" This ad
does not ask for an order. It is designed to generate
leads. Here's the coupon used in the ad:
Free!
Send No Money