Gary Halbert · whole document (52)
zhlj real asshole
Like most caring teachers, I am emotional
about my "students." I love it when they succeed. I
love it when they eclipse me.
But, you know what? I've been writing this
letter and giving speeches and seminars for more than a
decade... and... there are lots of people who've read nearly
every word I've written, been to most all the seminars I've
given, bought all my tapes and videos... and...
They Still Do Nothing!
And you know what I think? I think maybe, if
something comes too easy, many people don't appreciate it.
However, if they have to "work" to get your pearls
of wisdom, if they have to make a "mental
investment" to "get" what you have to teach...
well, maybe... they'll value it more, realize how precious it
is and act on what you've taught them.
Which brings me to why I referred to myself as
a "sometimes asshole" at the beginning of this
letter and, how, right here I'm going to prove it. (Actually, I suspect there's a lot
of people who have no trouble whatsoever with the concept of
Gary Halbert being an asshole.)
Anyway, here's the scoop: I know something I
bet you'd love to know. And, I'm willing to lay it on
you. But, I'm going to give you a mental workout and make you
jump through some hoops rather than throw it at you like
pearls before swine. First, to get you motivated to actually
endure my Machivellian manipulations, I guess I'd better jump
start your greed glands by telling you what it is I know I bet
you'd like to know. Here it is:
I Know How To Make
Money Using E-Mail And
Web Sites!
Lots of people pretend to know but they really
don't. They'll do stuff like tell you how important it is to
have an "Internet Presence" and, how they can design
and help you set up a killer web site for only $10,000 or so.
You'll get your web site alright. That part is true. What you
won't get however is orders and profits. Almost nobody makes
money with E-mail. Almost nobody makes money on the world wide
web.