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Do
Not Call These Numbers!

Live
Sex Talk 976-1133

Live Oral Excitement 976-6400

Gabrielle's
Candy Store 976-5477

Hi Baby 976-5683

Sex
Soap Opera 976/4277

Pick Your Pleasure (1-6) 976-8800

Live
Domination/S&M 976-9447

Let Me Please You 976-0200

Love
Line 976-9944

Adult
Fantasy 976-8887

Or
These Either!

Love
Story Serial 976-6622

Adult Fantasies 976-5511

Love
Story Serial #2 976-GLOW

Fantasies
Come True 976-7399

A
Beautiful Lady 976-7729

The
Ultimate Male Fantasy976-8665

Adult
Connection 976-1122

Leave
Your Own Sex Ad 976-LUVV

Live
Fantasy 976-5551

Adult
Film Stars Live 976-9111

And
Especially Not These!

Adult
Bulletin Board 976-6600

Real Live Phone Sex 976-6644

The
Beach Girls 976-0404

Self-Explanatory 976-SLUT

Talk
with Young Actors 976-4323

Gay Talk Line 976-BARS

Live
Phone Sex 976-DOIT

Talk with Young Hunks 976-7742

Remember....
You Have Been Warned!

Whew!
I'm glad that's out of the way! Anyway, now that we know what not to
do, how can we cash in on this 976 business for our own, more
respectable business endeavors?

Hmn?
How about this? How about if we are selling realestate in the L.A.
area and we run a little ad in the Los Angeles Times that says...

How
to Buy L.A. Real Estate

At
Dirt-Cheap Prices!

Call
(213) 976-0000 For

Amazing
Recorded Message.

$2.00
Plus Toll, If Any.

Then,
when the caller calls, we give him some accurate and valid tips on
how to buy L.A. real estate and, at the end of the recording, we give
him our regular office number to call if he wants more info.

Did
you like that one? I thought you would. By the way, (213) 976-HOME is
a number that is safe to call in the L.A. area. You'll get a recorded
message that will give you up-to-date info on L.A. area properties
that have recently gone into foreclosure.

What
else? Let's see. How about this? How about if Sir Gary, the Ravin'
Maven of Marketing, runs an ad in the business section of various
publications that says something like this....

How
To Promote Your Business

For
Less Than $1,000.00!

Exciting
Recorded Message

By
World's Best Copywriter

Reveals
Amazing Secret!

It's
Only $2 + Toll, If Any.

Call
(213) 9 7 6 - G A R Y.

Whad'ya
think? Will that one fly? Maybe I could change the message every week
and many folks would call week after week and some of them…

Hey!
Come to think of it, maybe we could mail out the same copy on a
postcard to lists of our best prospects!

Want
more? I knew you did. Remember how I told you in an earlier letter
that all of us are greedy, greedy, greedy?

Don't
forget that. That concept can lead you down many profitable paths.
Like this one. Suppose you are a car dealer and you run an ad like
this:

R
e d H o t C a r s

At
Dirt-Cheap Prices!

Incredible
Recorded

Message
Reveals How To

Get Amazing Bargains.

Call
(213) 976-C A R S.

$2
Plus Toll, If Any.

Or
you're a cosmetic surgeon and you run one like this:

New
Plastic Surgery Technique

Can
Make You Look Years Younger!

Amazing
Recorded Message Gives

E x c i t i n g D e t a i l s.

Only $2.00 Plus Toll, If Any.

Call
9 7 6 - F A C E.

Or
you sell stocks and you run an ad like this:

How
To Pick Low-Priced Stocks

That
Are Likely To Double

In
The N E X T 90 - Days!

Expert
Reveals Amazing Secret.

Call
(2 1 2) 9 7 6 - C A S H

For
Amazing Details.

$2.00
Plus Toll, If Any.

Etcetera,
etcetera, etcetera.

Whatever.
The point of all this is that there is now a relatively new and
exciting way to get people to actually pay to hear…

But,
let me offer a word of caution: When you promise an inside secret,
you must deliver. Don't ask them to call you at another number to get
what they have already paid for. That's sleazy. And besides, it will
turn people off. It will make them less receptive to dealing with
you. Instead, if you are a…

Listen:
Advertising can work two ways. If you really are not a real estate or
marketing expert, don't promote yourself. Hell, all you're going to
do is spend thousands of dollars to let people in on the fact that
you're an idiot. (There's a couple of marketing newsletters out there
that I'm sure glad I…

But
look, if you got some really good valid info you can deliver in a
recorded message, you'll position yourself as a person who delivers
and you'll whet their appetite for more of the same.

Onward.
I started this month's issue on the subject of sex and, now that
you've got me going, I think I…

Well,
it's the same today. Go to any big city magazine stand. Look at all
those hundreds of magazines and you'll soon discover you can divide
them into two, approximately equal categories:

SEX
And Then.... Everything Else

And
just look at this 976 number situation. I bet that 99.9% of all 976
calls are sex-related. You know, that's sort of a shame. Here's a
great new way to generate leads and a positive cash flow at the exact
same time and hardly anybody is using it except people selling
titillation.