Gary Halbert · whole document (39)
976 Numbers
Hey!
Come to think of it, maybe we could mail out the same copy on a
postcard to lists of our best prospects!
Want
more? I knew you did. Remember how I told you in an earlier letter
that all of us are greedy, greedy, greedy?
Don't
forget that. That concept can lead you down many profitable paths.
Like this one. Suppose you are a car dealer and you run an ad like
this:
R
e d H o t C a r s
At
Dirt-Cheap Prices!
Incredible
Recorded
Message
Reveals How To
Get Amazing Bargains.
Call
(213) 976-C A R S.
$2
Plus Toll, If Any.
Or
you're a cosmetic surgeon and you run one like this:
New
Plastic Surgery Technique
Can
Make You Look Years Younger!
Amazing
Recorded Message Gives
E x c i t i n g D e t a i l s.
Only $2.00 Plus Toll, If Any.
Call
9 7 6 - F A C E.
Or
you sell stocks and you run an ad like this:
How
To Pick Low-Priced Stocks
That
Are Likely To Double
In
The N E X T 90 - Days!
Expert
Reveals Amazing Secret.
Call
(2 1 2) 9 7 6 - C A S H
For
Amazing Details.
$2.00
Plus Toll, If Any.
Etcetera,
etcetera, etcetera.
Whatever.
The point of all this is that there is now a relatively new and
exciting way to get people to actually pay to hear your sales pitch!