976 Numbers

Did
you like that one? I thought you would. By the way, (213) 976-HOME is
a number that is safe to call in the L.A. area. You'll get a recorded
message that will give you up-to-date info on L.A. area properties
that have recently gone into foreclosure.

What
else? Let's see. How about this? How about if Sir Gary, the Ravin'
Maven of Marketing, runs an ad in the business section of various
publications that says something like this....

How
To Promote Your Business

For
Less Than $1,000.00!

Exciting
Recorded Message

By
World's Best Copywriter

Reveals
Amazing Secret!

It's
Only $2 + Toll, If Any.

Call
(213) 9 7 6 - G A R Y.

Whad'ya
think? Will that one fly? Maybe I could change the message every week
and many folks would call week after week and some of them would
become profitable clients and associates.

Hey!
Come to think of it, maybe we could mail out the same copy on a
postcard to lists of our best prospects!

Want
more? I knew you did. Remember how I told you in an earlier letter
that all of us are greedy, greedy, greedy?

Don't
forget that. That concept can lead you down many profitable paths.
Like this one. Suppose you are a car dealer and you run an ad like
this:

R
e d H o t C a r s

At
Dirt-Cheap Prices!

Incredible
Recorded