976 Numbers

Message
Reveals How To

Get Amazing Bargains.

Call
(213) 976-C A R S.

$2
Plus Toll, If Any.

Or
you're a cosmetic surgeon and you run one like this:

New
Plastic Surgery Technique

Can
Make You Look Years Younger!

Amazing
Recorded Message Gives

E x c i t i n g D e t a i l s.

Only $2.00 Plus Toll, If Any.

Call
9 7 6 - F A C E.

Or
you sell stocks and you run an ad like this:

How
To Pick Low-Priced Stocks

That
Are Likely To Double

In
The N E X T 90 - Days!

Expert
Reveals Amazing Secret.

Call
(2 1 2) 9 7 6 - C A S H

For
Amazing Details.

$2.00
Plus Toll, If Any.

Etcetera,
etcetera, etcetera.

Whatever.
The point of all this is that there is now a relatively new and
exciting way to get people to actually pay to hear your sales pitch!

But,
let me offer a word of caution: When you promise an inside secret,
you must deliver. Don't ask them to call you at another number to get
what they have already paid for. That's sleazy. And besides, it will
turn people off. It will make them less receptive to dealing with
you. Instead, if you are a real estate broker, give a really valuable
tip on your recorded message. Maybe you could tell the caller where
and how to get a daily list of new foreclosures. Tell him what to do,
where to go, what to say, what forms he needs and whatever else would
be helpful. Then, after you have delivered, you can tell him to call
your personal number if he needs more info.

Listen:
Advertising can work two ways. If you really are not a real estate or
marketing expert, don't promote yourself. Hell, all you're going to
do is spend thousands of dollars to let people in on the fact that
you're an idiot. (There's a couple of marketing newsletters out there
that I'm sure glad I don't have to sign my name to.)