799 passages, newest first · 276 ms
The Bullet:
A dirty little secret
many real estate brokers hope you never find out!
What it
says in the book:
"If your
interior designer has used your home to make a personal
artistic statement, that's great while you're living there but
don't expect it to translate well when you're trying to sell.
Rather than overdecorating…
The Bullet:
Why adding improvements to your
home can lower its value!
What it
says in the book:
"Make closets look larger by removing items that can be stored
elsewhere. Arrange the remaining items in a neat, organized fashion.
Brighten dark, dull closet mwalls with a coat of paint."
The Bullet:
Something crucial
(and unusual) you must do to every closet in your house before
you show it to a would-be buyer!
What it
says in the book:
"If you want to be extra aggressive, one thing you can do is to offer
brokers a higher commission. Better yet, offer a cash bonus to
the salesperson making the…
"You may find the idea of giving the broker extra money
distasteful, even outrageous. But look at it this way: while
the couple of extra thousand dollars you're parting with is a
minute portion of the selling price, it's a huge portion of
the salesperson's fee. Since it takes just as much work
to sell an inexpensive…
The Bullet:
The single best investment
you can make when selling your home!
What it
says in the book:
"Another technique that is very effective in selling the
hard-to-sell home is for you to provide financing for the
buyer. If this sounds unconventional or makes you feel
uncomfortable, remember that back in the late '70s and early '80s…
The Bullet:
How to make sure your
buyer gets financing despite the credit crunch!
What it
says in the book:
"Nine out of ten homeowners today are operating under a
terrible misconception that is costing them a great deal of time and
money. I call this misconception the 'fallacy of time.'
"The fallacy of time is the belief that in order to get top
dollar for your home you must stay on the market a long time
in order to hold out for the highest possible
price. "In fact, the
reverse is true. The less time a home sits on the market, the higher
the price it's likely to bring…
The Bullet:
What the "fallacy of time"
is... and how falling for it can be hazardous to your health!
What it
says in the book:
"And if you
live in a state where real estate brokers aren't allowed to draft
sales contracts, make sure your attorney doesn't drag his feet
with the sales contract. In virtually all home…
The Bullet:
Why you should never
mail a contract... and what you should do instead!
What it
says in the book:
"Odors. It
is a scientific fact that the human nose becomes impervious to a
smell after it has been exposed to it for just a few minutes.
Just because you can't smell an odor doesn't mean that…
The Bullet:
What you should do to
the lightbulbs in your house that can dramatically help you
sell it!
Are you beginning to get the idea? I could go on and on with
more examples but, really the best way for you to get the
"knack" of writing bullets is to read bullet-laden ads and
then, order the book…
Seven questions you
should immediately ask a real estate broker before you even
consider letting him list your house!
How to overcome the
single most difficult aspect of selling your home!
How to get more
than your asking price! (You'll be amazed when you learn this!)
What colors you must
never paint your house if you want to sell it fast!
3 strategies for
selling hard-to-sell properties!
The single best way
ever discovered to sell a house... and... sell it fast!
How to make sure
your lawyer doesn't kill the sale!
How to get a
"selling edge" even 9 out of 10 real estate brokers don't know
about!
Why you should never
even think about having an open house!
5 deadly mistakes
most homeowners make when selling their homes and how to avoid
them!
Advice many attorneys
give that is absolutely wrong!
Why you should almost
never rent your home!
2 clauses you should
almost never put in your contract of sale!
What you can do if your
home is worth less than what you paid for it!
May I suggest something? Why don't you order this book and see
if you can find the text in the book from which I extracted
these bullets. The book is dirt-cheap and this will be an
excellent learning experience for you. Not only that, it's the
best book I've ever found on the subject of selling…
And listen: Another crucial part of an ad or a direct mail
promo is the ordering instructions. They have to be crystal
clear! So, to help you get an idea of how to do this aspect of
your promotions, I'm reproducing below the ordering
instructions I wrote for this book:
"Will
this book help you? Will it help you sell your house fast
(within 30-days) and, still get top dollar for it? Here's how
you can find out without risking a single penny. Go ahead
and order the book by mail. Keep it 30-days and read it and
check it out. Then, if you are unhappy with…
Not only
that... you can even post-date your check or money order by
30-days. If you do this, the publisher promises and guarantees
not to deposit it for at least that amount of time. Then, if
you decide to return the book, the company will send back your
uncashed check or money order with no questions asked. You…
To
order, write your name and address and the words "Sell Your
House Fast Book" on a piece of paper and send it with your payment of
$10.00 plus $2.00 shipping and handling (total $12.00) to:
Pathfinder Marketing 5839 Ponce Ct.
San Jose, CA 95120
Your
book will be sent promptly by return mail. If you have
any questions, you can call (415) 858-7583. Checks and money
orders should be made payable to "Pathfinder Marketing" and it
is not a good idea to mail cash.