Let’s Do The Twist

The Bullet:

What the "fallacy of time"
is... and how falling for it can be hazardous to your health!

What it
says in the book:

"And if you
live in a state where real estate brokers aren't allowed to draft
sales contracts, make sure your attorney doesn't drag his feet
with the sales contract. In virtually all home sales, the
contract of sale is preprinted form that the attorney or his
paralegal can fill out in a matter of minutes. Remember that
you are paying your attorney a significant sum of money; it
is not unreasonable for you to expect him to send the contract
out that day. And make sure the contract is delivered by hand.
I can't tell you how many times deals have been held up
because the attorney put the contract in the mail."

The Bullet:

Why you should never
mail a contract... and what you should do instead!

What it
says in the book:

"Odors. It
is a scientific fact that the human nose becomes impervious to a
smell after it has been exposed to it for just a few minutes.
Just because you can't smell an odor doesn't mean that a buyer
first entering the home won't smell it. Pay special attention
to the litter box and any other possible sources of odors in
the home. Keep fresh air circulating by opening the windows
or running the air conditioner. And you may consider providing
a pleasant scent with fresh flowers, potpourri, or scented
candles. If you really want to pull out all the stops, you can
try old tricks such as baking bread, boiling cinnamon, or
putting a drop of vanilla on a lit lightbulb before
buyers arrive."

The Bullet:

What you should do to
the lightbulbs in your house that can dramatically help you
sell it!

Are you beginning to get the idea? I could go on and on with
more examples but, really the best way for you to get the
"knack" of writing bullets is to read bullet-laden ads and
then, order the book or product the ad is selling and study it
till you are proficient in spotting the "source" of
the bullet. All the above bullets are taken from an ad I wrote
for a book titled Sell
Your House Fast. Here
are the rest of the bullets of that ad:

Seven questions you
should immediately ask a real estate broker before you even
consider letting him list your house!

How to overcome the
single most difficult aspect of selling your home!

How to get more
than your asking price! (You'll be amazed when you learn this!)

What colors you must
never paint your house if you want to sell it fast!

3 strategies for
selling hard-to-sell properties!

The single best way
ever discovered to sell a house... and... sell it fast!