Let’s Do The Twist

The Bullet:

Something crucial
(and unusual) you must do to every closet in your house before
you show it to a would-be buyer!

What it
says in the book:

"If you want to be extra aggressive, one thing you can do is to offer
brokers a higher commission. Better yet, offer a cash bonus to
the salesperson making the deal. (This tactic works best for
lower-priced properties.)

"You may find the idea of giving the broker extra money
distasteful, even outrageous. But look at it this way: while
the couple of extra thousand dollars you're parting with is a
minute portion of the selling price, it's a huge portion of
the salesperson's fee. Since it takes just as much work
to sell an inexpensive property as it does an expensive one,
why not give the salesperson a reason to work as hard to sell
your property as he would one that was a higher price?
Besides, if he's a good negotiator he'll be squeezing that
extra couple of thousand out of the buyer (or more accurately, the
buyer's bank!) anyway."

The Bullet:

The single best investment
you can make when selling your home!

What it
says in the book:

"Another technique that is very effective in selling the
hard-to-sell home is for you to provide financing for the
buyer. If this sounds unconventional or makes you feel
uncomfortable, remember that back in the late '70s and early '80s
when interest rates were in the high teens, seller financing
was more the rule than the exception. And if the banks
continue their trend toward tight money, it may become the
rule again, no matter what interest rates are. So if you're
one of the sellers who doesn't need all the cash, you may use
seller financing as a way to make the deal more attractive."

The Bullet:

How to make sure your
buyer gets financing despite the credit crunch!

What it
says in the book:

"Nine out of ten homeowners today are operating under a
terrible misconception that is costing them a great deal of time and
money. I call this misconception the 'fallacy of time.'

"The fallacy of time is the belief that in order to get top
dollar for your home you must stay on the market a long time
in order to hold out for the highest possible
price. "In fact, the
reverse is true. The less time a home sits on the market, the higher
the price it's likely to bring. Homes that sell for above-average
prices almost always sell quickly. And homes that sit on the market for
a long time almost always sell for much less than they would have had
they sold quickly."