Gary Halbert · whole document (43)
Let’s Do The Twist
How to make sure
your lawyer doesn't kill the sale!
How to get a
"selling edge" even 9 out of 10 real estate brokers don't know
about!
Why you should never
even think about having an open house!
5 deadly mistakes
most homeowners make when selling their homes and how to avoid
them!
Advice many attorneys
give that is absolutely wrong!
Why you should almost
never rent your home!
2 clauses you should
almost never put in your contract of sale!
What you can do if your
home is worth less than what you paid for it!
May I suggest something? Why don't you order this book and see
if you can find the text in the book from which I extracted
these bullets. The book is dirt-cheap and this will be an
excellent learning experience for you. Not only that, it's the
best book I've ever found on the subject of selling a house.
And listen: Another crucial part of an ad or a direct mail
promo is the ordering instructions. They have to be crystal
clear! So, to help you get an idea of how to do this aspect of
your promotions, I'm reproducing below the ordering
instructions I wrote for this book:
"Will
this book help you? Will it help you sell your house fast
(within 30-days) and, still get top dollar for it? Here's how
you can find out without risking a single penny. Go ahead
and order the book by mail. Keep it 30-days and read it and
check it out. Then, if you are unhappy with it, send it back
and the publisher will return your entire payment to you
quietly and without question.