Let’s Do The Twist

"Will
this book help you? Will it help you sell your house fast
(within 30-days) and, still get top dollar for it? Here's how
you can find out without risking a single penny. Go ahead
and order the book by mail. Keep it 30-days and read it and
check it out. Then, if you are unhappy with it, send it back
and the publisher will return your entire payment to you
quietly and without question.

Not only
that... you can even post-date your check or money order by
30-days. If you do this, the publisher promises and guarantees
not to deposit it for at least that amount of time. Then, if
you decide to return the book, the company will send back your
uncashed check or money order with no questions asked. You
can't lose.

To
order, write your name and address and the words "Sell Your
House Fast Book" on a piece of paper and send it with your payment of
$10.00 plus $2.00 shipping and handling (total $12.00) to:

Pathfinder Marketing 5839 Ponce Ct.
San Jose, CA 95120

Your
book will be sent promptly by return mail. If you have
any questions, you can call (415) 858-7583. Checks and money
orders should be made payable to "Pathfinder Marketing" and it
is not a good idea to mail cash.

Thank
you."

Well anyway, whether you order the book or not, I hope what
you've just read has given you some insight into how to write
bullets and ordering instructions. You know, copywriting, when
done well, is extremely easy to read but brutally hard to
write. Writing is, I believe, the hardest job in the world.
Especially if you do it right. And copywriting is
the most difficult form of writing. When you're writing a
novel, a short story or a non-fiction book or article, you can
get away with a little slop.