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THURSDAY, OCTOBER 21, 1982
FROM 12:00 NOON TO 3:00 PM
AT THE CENTURY PLAZA HOTEL
SANTA MONICA ROOM
AVENUE OF THE STARS
CENTURY CITY, CALIFORNIA
However, there have been certain experiments with fragrances that some people find
almost scary. For example, the news pro-
gram 20/20 on ABC television has report-
ed on an experiment that was…

is it that makes this particular fragrance so
impossible to forget?
In order to get the answers to these and
other questions we asked Mrs. Borgnine to
meet us at the Palm Restaurant for a quick
lunch and answer a few questions. Here are
some highlights of the interview that fol-
random in an empty
theater and then

Don't miss it because this is the chance of a lifetime.
time! As scon as you arrive you will get to meet
Tova & Ernie plus Marty Allen and many other
special friends of the Borgnines.
But best of all. there is NO ADMISSION and you
will get a FREE sample of TOVA perfume!
sprayed with a certain substance that…

INTERVIEWER: Why is it. Mrs. Borg-
nine, that your new perfume has created such a sensation?
Toir: Weii, fur one ining, encryives just
seems to like the fragrance. Maybe it's
just as simple as that.
INTERVIEWER: Bull! You
more than that. Everybody I've talked
with is wondering if you've put some
kind of illegal sexual stimulant or…

TOVA: I have no comment on that.
INTERVIEWER: Are you wearing TOVA
right now?
TOVA: No.
INTERVIEWER: Why not?
TOVA: Once again, I'd rather not com-
ment. In fact, I'd appreciate it if we
nothing in the fragrance that she knows
about that could be classified as a medical
INTERVIEWER: O.K. Mrs. Borgnine,
but before we do…

Why? What's going on here? Is there,
perhaps.
something in this perfume that
should he declared illegal? If not, then what

TOVA: You're kidding! I've never heard of
such a thing. You've got to be out of
your head!
INTERVIEWER: No. Mrs. Borgnine I'm
not kidding and here is the bible.

Note: At this point, Mrs. Borgnine became
visibly angry but after about ten minutes
she cooled down a little and finally agreed
to the interviewer's request and placed her
left hand on the bible and her. right hand in
the air. TOVA: ().K., for the first and last time. once and for all, I hereby swear before
God (and…

And it's no wonder because as Marty
Allen says "i don't care what's in it. All
I know is that it turns me on like cracy and
it smells fantastic!"

# Free Seminar of the Century Tapes

Here's How You Can Get
The Tapes Of My $6,250.00
"Seminar Of The Century"
ABSOLUTELY FREE!

Dear Friend,
Have I ever got a deal for you!
Listen: I am about to make you the most interesting proposition you've
if you go along with my idea, you can get the tapes…

Marketer's
Summit Meeting" and, it has become the
interest since two pages written about it appeared in DM News.
Well, guess what? That seminar was much more of a success than even
expected but...
I'11 Nexer
Do It Again!
You see, it truly was a once-in-a-lifetime event.
Simply because it
was too draining for me…

Thank God we got it all on tape! I've listened to what we finally came up
with (after some sparse editing) and, in all humility... it is simply
During the rest of this letter, I'll try to break down the

(go 80 page 2)

- Page 2-

components of what is on these tapes so you'll have a taste of the goodies
in store for you when you listen to them.
OK now,
just what was it that made this seminar such a phenomenal success?
I'm glad you asked. I can give you the answer in just four words…

accicuac...

astonishment of some abusive, chickenshit, petty, little tyrant when he
finds out his money (no matter how much he has) is not all that's needed to
buy what I am selling.
OK, OK, I admit it. Maybe there's just the tiniest bit of sadist in me.
But really... don't you ever get sick and tired of…

(80 t0 page 3)

- Page 3 -

certain there wasn't anybody in the audience (or on stage) who would drag
down the energy of this incredible, once-in-a-lifetime event.
One guy,
however, did slip through my net.
He signed up at the last minute and
he
faxed us his material just two days before the seminar.
Then, during…

---

Not Only Was He Not Making Sense,
This Silly Ass Also Bad Enough Booze
On His Breath To Ice Out A
Skid Row Wino! And here it was, still an hour before lunch. I started to grin. thought,
Here before me was a prime specimen of humanoidus
fungola (human scum with money). A man who didn't have to be…

all the
people I gathered together
solely to make little marketing hearts flutter
and to guarantee my seminar would be a massive
success? Well, they were all
as advertised, but... let me tell you about a few other great
marketing people who were
there as a surprise! These are some people I was
lucky enough to get to help me…

(80 10 page 4,

- Page 4 -

all the rest of the 3-1/2 day seminar put together. (I don't know if that's
really true but I do know I would be the last
to deny it.)
Anyway, Rick
went home, followed my suggestions and he made so much money in the next 12

He Had To Pay Taxes
On A Personal Incone 0f
$2.4 Million Dollara! And,
as much as it pains me to say so, Rick's success is not due to me; it
is 100% due to his own efforts and the remarkable marketing program he has
put together. You can see his ads nearly every day in USA Today…

You see, Michael is a balding, bespectacled,
rather timid-looking man who wears ultra-conservative three piece suits,
black wing-tip shoes and muted accessories: All in all, he looks like a
government CPA about to give a temperance lecture. But, when he gets on
stage..•
Be Yells, He Whispers,
Ho Hoans, He walla
And He Holds His Audience Spellbound…

(80 to page 5)

- PageS -

as you may know, Michael is the author of the best-selling book called The
E-Myth and...
It Is The Most Important
Business Book I've Read
In 10 Years!
Actually, the only thing wrong with Michael's book and his powerful
message is... he makes even me feel stupid. Why? Simply because what…