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Gary Halbert · whole document (45)

Free Seminar of the Century Tapes

# Free Seminar of the Century Tapes

Here's How You Can Get
The Tapes Of My $6,250.00
"Seminar Of The Century"
ABSOLUTELY FREE!

Dear Friend,
Have I ever got a deal for you!
Listen: I am about to make you the most interesting proposition you've
if you go along with my idea, you can get the tapes of my
nind-blowing seminar (and all the other material that came with the seminar
at ne cost whatsoever!

Marketer's
Summit Meeting" and, it has become the
interest since two pages written about it appeared in DM News.
Well, guess what? That seminar was much more of a success than even
expected but...
I'11 Nexer
Do It Again!
You see, it truly was a once-in-a-lifetime event.
Simply because it
was too draining for me and the other people who helped me to ever want to
get me wrong.
But, quite frankly,
all of us (the teachers and copywriters) gave way more
It was exhilarating. in effort, sweat and
brainpower than we ever want to give again.
(Some of these guys
admitted it
was the hardest they'd worked in their lives!) As I said to a friend, it
was like having 100
idea-sucking IV's hooked up to our brains until finally.
the attendees had vacuumed out every scrap of marketing expertise we had to

Thank God we got it all on tape! I've listened to what we finally came up
with (after some sparse editing) and, in all humility... it is simply
During the rest of this letter, I'll try to break down the

(go 80 page 2)

- Page 2-

components of what is on these tapes so you'll have a taste of the goodies
in store for you when you listen to them.
OK now,
just what was it that made this seminar such a phenomenal success?
I'm glad you asked. I can give you the answer in just four words....
It Was The People!
inst on
to come.
I turned away quite a number of people.
Ted a eye rune numbered pere to te made lone
returned because I knew he was unethical.
Most of the others, however, were
turned away because...
They Didn't Have
The Right Attitude!
Hey, you want to hear an astonished voice at the other end of your phone?
Do this: Advertise a seminar for $6,250.00 and offer no credit whatsoever
'hen, after a guy signs up and you discover he's a cold fish with a negative
attitude...
You Send His
Money Back!
To tell the truth, I loved it! To me, there is nothing sweeter than the
astonishment
of some
abusive chickenshit, petty, little turant when he

accicuac...

astonishment of some abusive, chickenshit, petty, little tyrant when he
finds out his money (no matter how much he has) is not all that's needed to
buy what I am selling.
OK, OK, I admit it. Maybe there's just the tiniest bit of sadist in me.
But really... don't you ever get sick and tired of dealing with slime just
because you need the money? You know, there's a lot of reasons for making a
lot of money. There's all the material things: Cars, houses, boats,
vacations and so on.
There's the peace of mind of not having to worry about
bills. There's the extra time money buys you to be with your family,
friends and loved ones. But, to me, the single biggest advantage of having
money is, it gives you the ability to say...
No!
No... to all the human scum who want you to write ads for their crummy,
disappointing products. No... to some dumb boss who wants you to go to a
dumb social event.
No... to working on a stupid idea or a boring project
just because there's money in it for you. No... to having your life
controlled (even temporarily) by someone you don't respect.
And so on.
There's a reason I'm ranting a bit here. You see, my seminar at the
Century Plaza Hotel in Los Angeles was so special to me, I wanted to make