Free Seminar of the Century Tapes

Thank God we got it all on tape! I've listened to what we finally came up
with (after some sparse editing) and, in all humility... it is simply
During the rest of this letter, I'll try to break down the

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components of what is on these tapes so you'll have a taste of the goodies
in store for you when you listen to them.
OK now,
just what was it that made this seminar such a phenomenal success?
I'm glad you asked. I can give you the answer in just four words....
It Was The People!
inst on
to come.
I turned away quite a number of people.
Ted a eye rune numbered pere to te made lone
returned because I knew he was unethical.
Most of the others, however, were
turned away because...
They Didn't Have
The Right Attitude!
Hey, you want to hear an astonished voice at the other end of your phone?
Do this: Advertise a seminar for $6,250.00 and offer no credit whatsoever
'hen, after a guy signs up and you discover he's a cold fish with a negative
attitude...
You Send His
Money Back!
To tell the truth, I loved it! To me, there is nothing sweeter than the
astonishment
of some
abusive chickenshit, petty, little turant when he

accicuac...

astonishment of some abusive, chickenshit, petty, little tyrant when he
finds out his money (no matter how much he has) is not all that's needed to
buy what I am selling.
OK, OK, I admit it. Maybe there's just the tiniest bit of sadist in me.
But really... don't you ever get sick and tired of dealing with slime just
because you need the money? You know, there's a lot of reasons for making a
lot of money. There's all the material things: Cars, houses, boats,
vacations and so on.
There's the peace of mind of not having to worry about
bills. There's the extra time money buys you to be with your family,
friends and loved ones. But, to me, the single biggest advantage of having
money is, it gives you the ability to say...
No!
No... to all the human scum who want you to write ads for their crummy,
disappointing products. No... to some dumb boss who wants you to go to a
dumb social event.
No... to working on a stupid idea or a boring project
just because there's money in it for you. No... to having your life
controlled (even temporarily) by someone you don't respect.
And so on.
There's a reason I'm ranting a bit here. You see, my seminar at the
Century Plaza Hotel in Los Angeles was so special to me, I wanted to make

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certain there wasn't anybody in the audience (or on stage) who would drag
down the energy of this incredible, once-in-a-lifetime event.
One guy,
however, did slip through my net.
He signed up at the last minute and
he
faxed us his material just two days before the seminar.
Then, during the
morning of the first full day, he met me in the hall and he began to bitch.
He started yapping about how we didn't try hard enough to contact him by
phone before the seminar. (We tried calling him 22 times.) He vomited out
verbiage about how he was above all this down-in-the-dirt, shirtsleeve

---

Not Only Was He Not Making Sense,
This Silly Ass Also Bad Enough Booze
On His Breath To Ice Out A
Skid Row Wino! And here it was, still an hour before lunch. I started to grin. thought,
Here before me was a prime specimen of humanoidus
fungola (human scum with money). A man who didn't have to be polite,
didn't have to make sense,
could be as loud and abusive as he
wanted to be... because he had money. Enough bucks to let him off the hook
for being as obnoxious as he felt like being. My smile got broader and broader. I moved in closer to him until my eyes
about six inches from his and I started to talk. His face turned red. A few moments later he streaked into
grabbed his material and streaked out. one of the fastest
exits I've ever
Paulette,
was watching all
this, was astonished. She'd never heard me talk like that. And 1ook,
can't tell you what I said because most of it was unprintable but, God in
heaven forgive me, because... I Enjoyed It! Enough of that. let's talk about the good people. who made this seminar work. Did you happen to read in D News about
all those great copywriters and marketing experts that agreed to come to my
The hall-of-famers like
Joe Sugarman and Jay Abraham? in-the-biz types like list wizard Eric weinstein and media mogul Nancy
The battle-hardened veteran writers like Blade Thomas and John
The heroes-of-retail like Leslie and Sam Fishbein...