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Just wait. You 11
see.
MARYIN STASSEL:
such a dynamite creative genius,
I actually
went to the expense of flying
regions of Canada.
He's a world-class copywriter, a superb graphic design guy, a subtle wit,

I Never Said
The Man Was Sane!
When I first met Marvin, I was absolutely convinced someone kept him
locked in a dungeon
somewhere and slipped him LSD mushrooms
under the door
on a daily basis.
I'm telling you, this man's creative genius is enormous!
Wait'll you hear
(on the tape) the radio jingle Marvin played at…

(80 t0 page 6)

- Page 6-

remarks to
the Summit attendees when he was working with me (during
the "Hot
Seat" sessions) up on that Century Plaza stage. TRACY TILSON:
Tracy is so darn good-looking, it doesn't seem fair God
also gave her brains. Tracy is an expert at PR and... the art of getting... Ires Advertising! She…

He's the man behind all those
JS&Á catalogs you see on jet airplanes (plus those TV commercials for
Blueblocker sunglasses) and... truly a marketing legend! He
literally poured out his incredible knowledge and inside tricks for a full
half-day, giving all the attendees... One "Aha" Experience After Another! It wasn't Just a lecture. it was an…

(80 10 page 7)

- Page 7 -

another. (Note: That's a term Jay invented for hyper-intensive brainstorm
sessions on individual marketing problems.) Man, let me tell you,
this guy sparked one revolutionary idea after another until the entire
crowd was worked into a froth and everyone was suddenly solving problems
that had plagued their businesses for years!
Listen: I…

NANCY JONES: She's not a public speaker so she was a little nervous about
"making a speech." Well, she stole the show! Nobody knows more about
finding the best media (and the best prices) for a given offer and she
shares an incredible amount of "inside info" during her presentation. If
you run space ads (or ever intend to…

ERIC HEINSTLIN: The best mailing list guy on the planet. I've got him
captured on tape for eighty-two minutes and thirty-two seconds revealing
stuff about mailing lists...
You Never Had A Clue About!
Plus... actress and model Becky LeBeau, fresh from the steamy pages of
Playboy, telling us the "real" way to get in touch with top…

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find (easily), negotiate with (on super-fair terms) and
"exploit" the
celebrity value of well-known people to "pitch" your message.
(Remember,
Geoff is currently the driving
factor in
an ad that has been going gang-
busters for more than 1-1/2 years!)
Geoff had a new role on General
Hospital and he had to rush to my seminar…

Oh, Lord forgive me all you other experts, but my writing hand is getting
calluses.
Suffice to say, these seminar tapes also contain wisdom from tor
copywriters Lisa Morrice and Mike Pavlish; my extraordinarily brainy red-

(go to page 8)

- Page 8-

headed sweetie, Paulotte; many of the attendees themselves and... and...
and... and...
All Those People Together
Acting Synergistically On
, Stage And Tron
The Audience T1oox
Have Inabled Me To Capture On Tape
The Most Ilectrifying And Honey-Making
And Insightful Marketing Seminar
In Recorded History!!!
Remember this:
The attendees had to pay $6,250…

home numbers or he make cog anent and cres
so one ye tood most paintere year i in ad
business!

(8o to page

- Радея-
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Plus... you get a "Killer Advertising Kit" crammed with the
following five items of written info:
• 349 great headlines, 152 attention-grabber words, 7
mega-successful ads and 3 very unusual winning letters! • A complete "how-to-do-it" retail business-getting kit
titled, "How To Sell More Goods And Services To More
People, More Quickly And More Cost-Effectively…

The secret strategy of classified ads that pull
in millions! Item $4. How to use a simple 36-word postcard to bring in
$37 for every dime you spend! Item $5. Hon to close your sale like a pro - in print,
over the phone, on the radio, on TV, OI in a

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(80 to page 10)

- Page 10-

better position to strike it rich than someone
with no business at all!)
Item #6.
How to write your copy so it
"talks the talk"
your tough-sell customers need to hear before
they buy!
Item $7.
ps from trouble-shooting experts on how t
ot problems hurting your business and tł
triple-step…

Item #11.
"Insider" techniques that allow you to run ads
in newspapers or on TV or radio for
no up-front
cost - and you pay only
for the results you get!
How to make sure your Yellow Pages ad
jumps out
and forces the reader to call you before they
call anyone else!
Item #13.
How to use 976 "toll…

(go to page 1l)

- Page 11 -

#16. Why you're already sitting
on the best possible
"bonus" you could ever offer - and how to use it
to make your sales soar!
Item $17. A "can't miss" vay to tempt cash-rich investors
into financing your projects at zero-interest!

Item $19.

Item #20.

How to find the perfect mailing lists for your
direct mail campaigns...
and how to test them
inexpensively!
Hov to ask people who have already bought from
rou to buy from you again!
(If you aren't
mining your customer list, you're ignoring the
fattest - and faatest - profits you'll ever
300!)
Five
fast,
"Unique…

Item #20. Five fast, simple steps to formulating your own
"Unique Selling Proposition" (also called your
USP) • Your USP explains to your customer base
and why you're the only one they should be doing
business with! (Not knowing your USP is like
not knowing your own name - you're lost without
it!)
Item $21. How to identify, find and…

(80 to page 12,

- Page 12 -

I Will Never Release A11
This Material To Anybody
Unless They Become An "Inner-Circle"
Lifetime Subscriber To My Newsletter!
Here's why:
I have discovered (as a result of my Marketing Summit) an
important truth that has been nibbling at the edge of my mind for a number

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OI
years. Its Ca
- am,
more and more,
tinalng myseLl
aggravated
and
drained by middle-of-the-road,
can't-make-up-their-minds,
afraid-to-take-a-
risk losers
who are basically
frozen stiff with the fear
of living their
lives with any semblance of gusto. But, on the other hand, I am greatly exhilarated by the action-oriented…