Search

And the money you could earn was just
outrageously huge.

Yet, working without a net like that isn’t
everyone’s cup of tea.

But if you’ve got entrepreneur blood in your
veins, it’s the only game around. Done
right, you can earn a vast personal fortune working at your kitchen table in
your pajamas... and do it…

And this was before the Web was even a
glint in any marketer’s eye. Today, you can
add two or three zeroes to the money
you can make with these tactics.

I’ve been a top veteran copywriter for over 20
years now... and I’ve stayed on top because of my gluttonous appetite for
learning new stuff. My…

I earned my skills, often in the most painful
and unglamorous manner possible... but because my
learning curve was such a hard slog, I’m now one of the best teachers
on the scene.

My “Rant” newsletter is now in the
fourth year of being published monthly, snail-mailed to 16 countries all over
the globe (at last count), and…

I call myself “the most ripped-off
copywriter on the Web” because it’s true --
marketers have, for years, stalked my ads and
knocked them off for their own sales efforts. And my most legendary
direct mail letters, Web sites and print ads are used as “study guides” by
advanced, super-savvy businessmen world-wide.

I don’t speak at seminars very often, but when
I do I’m usually a featured attraction. I’ve been the keynote speaker for a
couple of Dan Kennedy Boot Camps, the most recent “Big Seminar” in LA put
on by the amazing Armand Morin, and many other major events. (Including
seminars by Carl Galletti, Ken McCarthy, Kendrick Cleveland…

My own seminars -- like the notorious “Copywriting
Sweatshop” and the ground-breaking “License To Steal” workshop --
sell out at $5,000 a seat.

My blog (www.john-carlton.com) is read
by vast numbers of people from the red-hot core of the marketing world.

And I could go on with the self-promoting, but
I’m blushing.

Because, you see, I’m actually a fairly shy
guy... who was happy working behind the scenes as the notoriously-anonymous
“secret weapon” copywriter.

But working
with Gary changed all that. He forced me onstage, kicked my
butt to go after larger and more ambitious goals... and refused to quit
badgering me until I finally started the Rant newsletter, and started giving my
own seminars.

That’s the kind of guy he is. Never happy to
see anyone settle into a routine rut, where life can be slow and normal and
uneventful.

Screw that.

Life around
Halbert is NEVER normal.

The education in marketing and salesmanship
(and, yes, writing copy at a more visceral and more effective level) that I
received while working with Gary…

It was also
worth millions of dollars and more.

He was a vicious mentor. And plopped me
behind the “Big Desk” in his Sunset Boulevard office way before I was
ready -- it was sink or swim, and as my head exploded with the work load he
piled on me I realized that the head growing back in the ruins of…

Co-producing
his first huge marketing seminar nearly killed me. That’s not a joke.
But pulling that event off changed the way seminars have been produced ever
since.

And I went on to share the stage
with Gary for a couple of dozen MORE seminars, each one more outrageous
and more challenging and more growth-forcing than the last…

We were dancing as fast as we could on the
shaky cutting-edge of every major marketing breakthrough of the last
twenty years.

We wrote
some of the very first infomercials... back when sharp direct
marketers were picking up late-night scrap time on the new cable networks for
nothing (literally sometimes for free), filming hour-long pitches in the…

We were among the first to divine the goldmine
of the “900” toll phone numbers (before they were taken over by the sex
industry, even).

And when I wrote a long-copy ad for the Web in
the early 1990s, there was NO ONE else even dabbling in the medium.

Gary and I have remained close friends, though
I could never work with him again. My heart can’t take it anymore.

Many people out there claim to be “action
central” in the marketing world... but Halbert really IS.

So... what’s
all this back-story got to do with you?

Plenty, if you’re ready to get moving with
your own wealth-building.

You see... Gary launched me on a learning
adventure that didn’t end when I left his employ. I went back and dabbled in
the “big mailer” world for a while (the “sex letter” control…

And I took on a handful of clients who were
willing to keep the leash off -- meaning,
they would mail everything I wrote, without censorship.

That allowed me to experiment
with dangerous concepts... and many of the print, mail and Web ads I created have
formed the hardcore base of the most effective “swipe files” around.

What I
bring to the table... is my ability to teach. If you’re getting
everything you need from reading Gary’s postings, or going to his seminars
(which I highly recommend doing), then great.

However... I’ve taught a vast population of
people how to write killer copy, and how to dominate their markets, over the
past four years…

I SUCK

At Learning The Tough Lessons.

So I have to learn them again, over and
over.

This tedious, bloody cycle of learning and
relearning has given me a rare insight into the
teaching process.

I know the pitfalls, intimately. And, more
important, I now know the shortcuts AROUND the pitfalls... so the people I
teach reach their goals in…

Minus the skinned knees and concussions I had
to suffer taking the long way around.

What I offer is not a “copy” of what I learned
from Halbert. Remember, I’d already established myself as a proven copywriter
when I met him.

No. I wouldn’t be who I am today without the
wild ride Gary and I shared over several years.

Nevertheless, what I offer is unique and different. After all this
time, I’ve earned a place at the Hall of Fame table, beside Gary and the other
veterans who’ve earned a little hard-won notoriety.