2006 - the 700 million dollar man

And I took on a handful of clients who were
willing to keep the leash off -- meaning,
they would mail everything I wrote, without censorship.

That allowed me to experiment
with dangerous concepts... and many of the print, mail and Web ads I created have
formed the hardcore base of the most effective “swipe files” around.

What I
bring to the table... is my ability to teach. If you’re getting
everything you need from reading Gary’s postings, or going to his seminars
(which I highly recommend doing), then great.

However... I’ve taught a vast population of
people how to write killer copy, and how to dominate their markets, over the
past four years... because of an embarrassing secret:

I SUCK

At Learning The Tough Lessons.

So I have to learn them again, over and
over.

This tedious, bloody cycle of learning and
relearning has given me a rare insight into the
teaching process.

I know the pitfalls, intimately. And, more
important, I now know the shortcuts AROUND the pitfalls... so the people I
teach reach their goals in record time.

Minus the skinned knees and concussions I had
to suffer taking the long way around.

What I offer is not a “copy” of what I learned
from Halbert. Remember, I’d already established myself as a proven copywriter
when I met him.

No. I wouldn’t be who I am today without the
wild ride Gary and I shared over several years.

Nevertheless, what I offer is unique and different. After all this
time, I’ve earned a place at the Hall of Fame table, beside Gary and the other
veterans who’ve earned a little hard-won notoriety.