2006 - the 700 million dollar man

Gary and I have remained close friends, though
I could never work with him again. My heart can’t take it anymore.

Many people out there claim to be “action
central” in the marketing world... but Halbert really IS.

So... what’s
all this back-story got to do with you?

Plenty, if you’re ready to get moving with
your own wealth-building.

You see... Gary launched me on a learning
adventure that didn’t end when I left his employ. I went back and dabbled in
the “big mailer” world for a while (the “sex letter” control I wrote for Rodale
mailed to millions of names for five years -- after knocking off their best
writer -- and has become one of the most ripped pieces of copy in advertising
history).

And I took on a handful of clients who were
willing to keep the leash off -- meaning,
they would mail everything I wrote, without censorship.

That allowed me to experiment
with dangerous concepts... and many of the print, mail and Web ads I created have
formed the hardcore base of the most effective “swipe files” around.

What I
bring to the table... is my ability to teach. If you’re getting
everything you need from reading Gary’s postings, or going to his seminars
(which I highly recommend doing), then great.

However... I’ve taught a vast population of
people how to write killer copy, and how to dominate their markets, over the
past four years... because of an embarrassing secret:

I SUCK

At Learning The Tough Lessons.

So I have to learn them again, over and
over.

This tedious, bloody cycle of learning and
relearning has given me a rare insight into the
teaching process.

I know the pitfalls, intimately. And, more
important, I now know the shortcuts AROUND the pitfalls... so the people I
teach reach their goals in record time.