2006 - the 700 million dollar man

My own seminars -- like the notorious “Copywriting
Sweatshop” and the ground-breaking “License To Steal” workshop --
sell out at $5,000 a seat.

My blog (www.john-carlton.com) is read
by vast numbers of people from the red-hot core of the marketing world.

And I could go on with the self-promoting, but
I’m blushing.

Because, you see, I’m actually a fairly shy
guy... who was happy working behind the scenes as the notoriously-anonymous
“secret weapon” copywriter.

But working
with Gary changed all that. He forced me onstage, kicked my
butt to go after larger and more ambitious goals... and refused to quit
badgering me until I finally started the Rant newsletter, and started giving my
own seminars.

That’s the kind of guy he is. Never happy to
see anyone settle into a routine rut, where life can be slow and normal and
uneventful.

Screw that.

Life around
Halbert is NEVER normal.

The education in marketing and salesmanship
(and, yes, writing copy at a more visceral and more effective level) that I
received while working with Gary was dangerous... jam-packed with evil adventure...
and the most fun I’ve had in business.

It was also
worth millions of dollars and more.

He was a vicious mentor. And plopped me
behind the “Big Desk” in his Sunset Boulevard office way before I was
ready -- it was sink or swim, and as my head exploded with the work load he
piled on me I realized that the head growing back in the ruins of my
shoulders was an advanced, and much more savvy, version of my old self.