2006 - the 700 million dollar man

We were dancing as fast as we could on the
shaky cutting-edge of every major marketing breakthrough of the last
twenty years.

We wrote
some of the very first infomercials... back when sharp direct
marketers were picking up late-night scrap time on the new cable networks for
nothing (literally sometimes for free), filming hour-long pitches in the
afternoon and running them hours later. No one in the “normal” business world
even suspected the wealth locked up in those sloppy “wee hour”
infomercials.

We were among the first to divine the goldmine
of the “900” toll phone numbers (before they were taken over by the sex
industry, even).

And when I wrote a long-copy ad for the Web in
the early 1990s, there was NO ONE else even dabbling in the medium.

Gary and I have remained close friends, though
I could never work with him again. My heart can’t take it anymore.

Many people out there claim to be “action
central” in the marketing world... but Halbert really IS.

So... what’s
all this back-story got to do with you?

Plenty, if you’re ready to get moving with
your own wealth-building.

You see... Gary launched me on a learning
adventure that didn’t end when I left his employ. I went back and dabbled in
the “big mailer” world for a while (the “sex letter” control I wrote for Rodale
mailed to millions of names for five years -- after knocking off their best
writer -- and has become one of the most ripped pieces of copy in advertising
history).

And I took on a handful of clients who were
willing to keep the leash off -- meaning,
they would mail everything I wrote, without censorship.

That allowed me to experiment
with dangerous concepts... and many of the print, mail and Web ads I created have
formed the hardcore base of the most effective “swipe files” around.