Gary Halbert · whole document (117)
2006 - the 700 million dollar man
And I’d already apprenticed as a
ghost-writer for Hall-of-Fame proven copywriters like Jim Rutz (for whom I wrote
a financial package studded with real pesos that mailed profitably for eight
years).
I
literally walked away from a career worth millions... because, in
my gut, I knew I was an ill-fit in that corporate world of big mailers and fancy
agencies.
Gary, to my
mind, was where the real action was -- the exploding
entrepreneurial world. Where no one wore a tie, the risks were staggering, and
every project was an adventure that hinged on the copywriter’s ability to SELL.
And the money you could earn was just
outrageously huge.
Yet, working without a net like that isn’t
everyone’s cup of tea.
But if you’ve got entrepreneur blood in your
veins, it’s the only game around. Done
right, you can earn a vast personal fortune working at your kitchen table in
your pajamas... and do it quickly.
And this was before the Web was even a
glint in any marketer’s eye. Today, you can
add two or three zeroes to the money
you can make with these tactics.
I’ve been a top veteran copywriter for over 20
years now... and I’ve stayed on top because of my gluttonous appetite for
learning new stuff. My “Bag of Tricks” is easily among the deepest and
most effective arsenals in the industry.
I earned my skills, often in the most painful
and unglamorous manner possible... but because my
learning curve was such a hard slog, I’m now one of the best teachers
on the scene.
My “Rant” newsletter is now in the
fourth year of being published monthly, snail-mailed to 16 countries all over
the globe (at last count), and considered “must reading” by most of the
players in the entrepreneurial niche of the direct marketing world.