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FEATHERSPRING
INTERNATIONAL, INC.

712
N. 34th Street, Dept. NE-057 l
Seattle, WA 98103-8881

n YES!
I want to end my foot pain. Please rush, at no risk, the FREE FACT KIT that tells me all about Flexible Featherspring Foot
Supports. I understand there is no obligation and no
salesperson will call. I will look for a LARGE
PINK…

Print
Name
__________________________________________________________________________

Address_____________________________________________________________________________

City _________________________________
State _________________
Zip_____________________

Trust me, the wording of that coupon contains
a crucial element related to making E-mail profits.

The next ad is a masterpiece also... but...
this one is two full pages. Do you have any idea how
much it costs to run two full-page ads in the Enquirer?

Anyway, this is a very copy intensive
ad with the following headline:

Can
you feel your need to smoke

disappear this quickly and easily?

There
are countless men and women who finally stopped smoking, even
though they no longer believed they could. Their success is documented in written testimonials. Here are extracts from
some of the letters that have been…

Yadda,
yadda, yadda...

Guess what? This ad doesn't ask for an order
either. It's also a lead-generator. Here's the coupon used in
that ad:

Detach this form and return to:

Bodywell, Inc.

PO Box 3014

Wallingford, CT 06494

Please
indicate: Your age _____

How old you were when you started smoking _____

How many cigarettes you smoke per day _____

Your present weight _____

Yes, I would like to get rid of my
desire to smoke, quickly and easily. Your completely
free offer of information about the Passebecq Method
interests me. I understand that I am in no way…

Please send me the package in
discreet wrapping by first class mail.

____________________________

Name

____________________________

Street Address

____________________________

Apt #

____________________________

City

____________________________

State
Zip

ATBP06-1

FACT
2:

In
the early 1980's a guy walks into the Coach &
Horses Bar on Sunset Boulevard in Los Angeles. There's
a bunch of other guys at the bar and a pretty girl
sitting by herself. Several of the barflys are
seriously trying to lay a line on this pretty young
chick. None…

FACT
3:

A few
years back I encouraged all my readers to run the
following ad in their local newspaper:

Women
needed to address envelopes at home.

must have typewriter, pC or good handwriting.

call (000) 000-000

Several of my subscribers ran that ad and learned
something incredibly valuable. (Something that today,
relates strangely to making a profit using E-mail.) Three of
my subscribers immediately "got it" after they ran
it and they went on to make a very fast $750,000 profit
because of what they had learned.

FACT
4:

As
I revealed in an earlier issue of this newsletter,
last year is the first year more messages were sent
via E-mail than via the U.S. Postal System.

FACT
5:

75%
of all business executives who use the Internet, use
it only for E-mail.

FACT
6:

There's
a company that works with dentists which provides a
really interesting service for them. What this company
furnishes dentists with is, the name and address of
every person who lives in the Zip codes near to where
that dentist's practice is located... PLUS... any of
those people who have a PC and who use E…

PAY ATTENTION! Did you hear what I just wrote?
I said you can get the E-mail addresses... PLUS... the real
street addresses of millions of people. Do you understand the
importance of that? Of having a person's real address and
their E-mail address?

I bet you don't.

FACT
7:

There
are several companies in the U.S. that will set up
mass conference calls for you. You can have hundreds
of people on the same call. Nothing new there, right?
But, check this out: You can ask those people
questions and, they can give you their answer by
punching a button
on…

Here's what one company does: They get several
hundred people on a conference call and then, they expertly
explain what they have to offer. Then, near the end of the
call, they say something like this: "We have three
questions we'd like to ask everybody on this call: (1) Do you
like what you've heard and are…

Hundreds of people then press one of those
three buttons all at the same time. Then, after a little more
chit-chat, the host concludes the conference call.

20 minutes later, the company that arranged
the conference call, has the name, address and telephone
number of all those people who pressed those buttons and...

Those Names Are Separated

By Which Button

They Pushed!

Yahoo! A dim light has started to glow in your
sick, little mind, hasn't it?

Yes, you be right, Bubba. Those hot leads, the
people who pressed button #1 ("I'm ready to buy")
are phoned back immediately by telephone sales people!

Is that slick, or what?

FACT
8:

The
king of junk E-mail is a Philadelphia man named
Sanford Wallace who runs a company called
CyberPromotions. He sends nearly 4 million E-mail
ads... daily!

FACT
9:

E-mail
is the most widely-used application on the Internet
with 11 million users.

FACT
10:

www.answers.com
could easily be the most useful web page ever. It
has a network of real people who can answer almost any
question you might have with hard facts and a little
personality. Answers to easy questions will cost you
$1…

The
answers are typically several paragraphs long and come from a
wide variety of reference sources which are listed at the end.
If the sources include web sites, the answer includes hot
links. Before users get their answers, a group of answers.com
quality assurance employees go through responses to make
sure they have answered the specific questions satisfactorily.
There…