Gary Halbert · whole document (52)
zhlj real asshole
Anyway, this is a very copy intensive
ad with the following headline:
Can
you feel your need to smoke
disappear this quickly and easily?
There
are countless men and women who finally stopped smoking, even
though they no longer believed they could. Their success is documented in written testimonials. Here are extracts from
some of the letters that have been sent to Andre Passebecq:
Yadda,
yadda, yadda...
Guess what? This ad doesn't ask for an order
either. It's also a lead-generator. Here's the coupon used in
that ad:
Detach this form and return to:
Bodywell, Inc.
PO Box 3014
Wallingford, CT 06494
Please
indicate: Your age _____
How old you were when you started smoking _____
How many cigarettes you smoke per day _____
Your present weight _____
Yes, I would like to get rid of my
desire to smoke, quickly and easily. Your completely
free offer of information about the Passebecq Method
interests me. I understand that I am in no way
obligated to buy anything whatsoever, and that no
salesperson will ever contact me.
Please send me the package in
discreet wrapping by first class mail.
____________________________
Name
____________________________
Street Address
____________________________
Apt #
____________________________
City
____________________________
State
Zip
ATBP06-1
FACT
2:
In
the early 1980's a guy walks into the Coach &
Horses Bar on Sunset Boulevard in Los Angeles. There's
a bunch of other guys at the bar and a pretty girl
sitting by herself. Several of the barflys are
seriously trying to lay a line on this pretty young
chick. None of them make any progress. But, the guy
who just walked in and, who had never seen this
young lady before, walks up to her and speaks to her
quietly for a few minutes. The young lady smiles and
gets up and leaves immediately with this guy. Can you
guess why? (And no, she wasn't a hooker.)