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Pray let us proceed.

FACT
1:

A
recent edition of the National
Enquirer, the May 27, 1997 edition with these
headlines on the cover, "Jon Benet Secret Police Files," "Who's Gay Who's Not," and "Dying Sinatra Confined To Wheelchair"... well anyway, that
issue has two ads you should have in your "swipe
file" and, lurking within those ads is a major
key to making E-mail pay a profit.

One of those ads is a full-page masterpiece
with the headline: "KILL FOOT PAIN DEAD!" This ad
does not ask for an order. It is designed to generate
leads. Here's the coupon used in the ad:

Free!
Send No Money

FEATHERSPRING
INTERNATIONAL, INC.

712
N. 34th Street, Dept. NE-057 l
Seattle, WA 98103-8881

n YES!
I want to end my foot pain. Please rush, at no risk, the FREE FACT KIT that tells me all about Flexible Featherspring Foot
Supports. I understand there is no obligation and no
salesperson will call. I will look for a LARGE
PINK ENVELOPE containing all the details.

Print
Name
__________________________________________________________________________

Address_____________________________________________________________________________

City _________________________________
State _________________
Zip_____________________

Trust me, the wording of that coupon contains
a crucial element related to making E-mail profits.

The next ad is a masterpiece also... but...
this one is two full pages. Do you have any idea how
much it costs to run two full-page ads in the Enquirer?