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Name
__________________________________________________________________________

Address_____________________________________________________________________________

City _________________________________
State _________________
Zip_____________________

Trust me, the wording of that coupon contains
a crucial element related to making E-mail profits.

The next ad is a masterpiece also... but...
this one is two full pages. Do you have any idea how
much it costs to run two full-page ads in the Enquirer?

Anyway, this is a very copy intensive
ad with the following headline:

Can
you feel your need to smoke

disappear this quickly and easily?

There
are countless men and women who finally stopped smoking, even
though they no longer believed they could. Their success is documented in written testimonials. Here are extracts from
some of the letters that have been sent to Andre Passebecq:

Yadda,
yadda, yadda...

Guess what? This ad doesn't ask for an order
either. It's also a lead-generator. Here's the coupon used in
that ad:

Detach this form and return to:

Bodywell, Inc.

PO Box 3014

Wallingford, CT 06494

Please
indicate: Your age _____

How old you were when you started smoking _____

How many cigarettes you smoke per day _____

Your present weight _____

Yes, I would like to get rid of my
desire to smoke, quickly and easily. Your completely
free offer of information about the Passebecq Method
interests me. I understand that I am in no way
obligated to buy anything whatsoever, and that no
salesperson will ever contact me.