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On today's mean streets of marketing, he is
truly the "best-of-the-best."

His assault on the advertising world started
with an old school education in direct mail. Typing on an
ancient IBM Selectric, crafting camera-ready production work
with hot wax and an x-acto knife.

Then WHAM!
Everything he knew became obsolete as technology exploded.
However, like every world-class craftsman, John stayed
immersed in educating himself. He's read hundreds of books
about writing and advertising. He personally sought out and
learned from the great men of the industry: He went from being
the high-paid, hot-shot freelancer Los Angeles agencies snuck
in…

Circa 1988, I invited John to handle the big
desk chores at my Hollywood office on Sunset Boulevard. During
our long friendship, John has accompanied me on marketing
adventures that have changed the very nature of advertising
forever.

His education with me included convincing
famous celebrities to humiliate themselves on camera for
obscure ads... telling rooms full of millionaire executives
their ideas sucked (and making them like it)... saving
corporations from bankruptcy with campaigns we had to whip up
overnight (and then "con" the clients into running
the ads even though it ran against every fiber of their…

John's had fun, brushes with death, helped
small men accumulate fortunes and watched helplessly as rich
corporations came tumbling down from their own idiocy. There's
no better way to learn how the world works than to roll up
your sleeves and get filthy with experience like this. He's
been stupid, smart, cursed, lucky, broke, well off, mocked…

And, he's learned something from every damned
minute of it.

John is a master of what I call "muscle
writing." He can write a brilliant ad on any subject no
matter how complex, technical or difficult. Yet, he makes each
ad easy to understand. Also, he writes it in such a way, it's
as impossible to stop reading…

He can identify and relate to every type of
customer... and... he can sell
to them. In 21 years as a prolific writer, John has had a
hand in selling nearly every product or service used by human
beings. His accomplishments include promoting an unlikely sex
manual for the conservative Rodale Press... and... John's
sales letter for that manual…

Another of
John's achievements is his excellent promotion of a right wing
financial doomsday letter. John's "Package of
Paranoia" mailed successfully for seven years. (By the
way, had he been hired by a liberal
publisher, he would have written a sales letter from their
point of view which would have worked just as well.)

Then, there's the dozens of how-to-fight
videos from real-life street fighters and Navy SEALS...
which... has earned millions from a tiny, miniscule niche
market.

Plus
reams of other ads and letters written for shrinks, people
looking for mates, new computer products, chiropractors, diet
programs, precious metal investing, fund raisers and personal
letters which have motivated people…

When
John's ads run in magazines (which often fill three pages of
copy) the entire look of the publication quickly changes as
other advertisers catch on... and... begin to imitate... his
hard-hitting writing style that is so effective at raking in
profits.

His
direct mail sales letters have long been used all over the
world as study guides for other writers. In fact, many
copywriters (including me) secretly come to John for marketing
help with their projects. You see, John has a soft spot for
helping people... because... no one helped him when he was
struggling in the early years. Once I…

"It's amazing how people can so readily crush someone's
dreams."

So
true and to the point.

But,
as John also remarked, "The
lesson is, don't look for anyone to cheer your success until
after you've arrived. Trust only those who believed in you
when things were tough. They are the gems who will brighten
your life…

College-educated,
street-trained, honed by years of intense work in the
trenches, John Carlton has quietly earned his place as one of
the best copywriters on the planet. While his demand for
privacy keeps him out of the limelight, in 1998 alone, he
turned down over $300,000 worth of jobs from well-known
marketers. He prefers to work…

He Is Truly A Man

Who Cherishes His
Laziness!

His fees have caused un-initiated clients to
choke... but... the results of his ads and mailing packages
often rake in multi-millions in profits for his clients.

So
what? Why should you care about all this? How does all this
fit into a newsletter you read because you want to suck more
fungolas out of the world for your own evil purposes?

You'll
soon find out. But, first, I have to tell you a little about
another of my friends, Joe Polish.

Joe
is 30 years old. He had a difficult childhood surrounded by
dysfunctional, drug-addicted, impoverished people. By sheer
force of will, he overcame all that and enrolled in New Mexico
State College in 1986. He worked various odd jobs until he
finished college in 1989. Then, he returned to Phoenix and
opened a carpet cleaning business. For two years…

Later,
he began to study other marketing gurus like Dan Kennedy and
Jay Abraham and his business grew even more.

In
1994, Joe formed Polish & Burke which rapidly morphed into
Piranha Marketing with a mission to teach other carpet
cleaners the marketing secrets he had learned.

Piranha
Marketing did 1/4 million the first year, 1/2 million the
second and is now pulling in over a million per year... and...
still growing.

One
of the deals he offers his subscribers is membership in his
"Tape-Of-The-Month Club." This is where he
interviews a different expert every month on some aspect of
business or…

It quickly became apparent these tapes were
not only valuable to carpet cleaners but... to
anyone... interested in increasing their bottom-line.

Joe's interviewed me, Dan Kennedy, Michael
Gerber and a couple dozen other people and the wisdom on these
tapes is invaluable. It costs $18.53 per month to be a member
of Joe's Tape-Of-The…

Well, recently, Joe interviewed my friend John
Carlton... and... it is the most electric and revealing
interview (even better than his interview with me) Joe
has ever done. In fact, John was pouring forth so much
valuable info... that... for the first time... Joe's tape of
the month consisted of two tapes... and... you ought to
listen to those…