aslk start every day

His education with me included convincing
famous celebrities to humiliate themselves on camera for
obscure ads... telling rooms full of millionaire executives
their ideas sucked (and making them like it)... saving
corporations from bankruptcy with campaigns we had to whip up
overnight (and then "con" the clients into running
the ads even though it ran against every fiber of their
being). We put on lavish seminars where people happily paid
$10,000+ just to glean a few nuggets of advice while John and
I ranted and babbled and goofed off without a plan. Being
enslaved to insane deadlines. Re-inventing modern advertising
for cable and the Internet. We were among the very first to do
infomercials, to advertise on the 'Net and make videos a
marketing industry.

John's had fun, brushes with death, helped
small men accumulate fortunes and watched helplessly as rich
corporations came tumbling down from their own idiocy. There's
no better way to learn how the world works than to roll up
your sleeves and get filthy with experience like this. He's
been stupid, smart, cursed, lucky, broke, well off, mocked,
worshiped, hated and loved.

And, he's learned something from every damned
minute of it.

John is a master of what I call "muscle
writing." He can write a brilliant ad on any subject no
matter how complex, technical or difficult. Yet, he makes each
ad easy to understand. Also, he writes it in such a way, it's
as impossible to stop reading as an Ian Fleming or a John D.
MacDonald novel.

He can identify and relate to every type of
customer... and... he can sell
to them. In 21 years as a prolific writer, John has had a
hand in selling nearly every product or service used by human
beings. His accomplishments include promoting an unlikely sex
manual for the conservative Rodale Press... and... John's
sales letter for that manual has been unbeatable for three
years... despite... constant attempts by other copywriters to write a different sales
letter that will pull in a higher percentage of orders.

Another of
John's achievements is his excellent promotion of a right wing
financial doomsday letter. John's "Package of
Paranoia" mailed successfully for seven years. (By the
way, had he been hired by a liberal
publisher, he would have written a sales letter from their
point of view which would have worked just as well.)